Technology: The Week in Technology
11 Jul 2008
for blue chip companies and challenger brands. She will also work on the agency's mobile content business ...
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Technology: The Week in Technology
12 Sep 2008
the brand in the UK. The Hungarian company develops software systems that help build websites. The account ...
Orange in revamp for brighter future
20 Jun 2008 | by David Quainton
'internal comms, brand and culture', 'core comms consumer', 'core comms business' and 'CSR'. On top ...
CONSUMER TECH CAMPAIGN: BT's Office Anywhere makes life a beach
08 May 2008 | by Mary Cowlett
with the product. To ensure the BT brand and key messages regarding business productivity and flexible working ... exposure demonstrates this campaign s success. The event helped to place the BT brand right ...
News Brief: Orange appointment
11 Apr 2008
, internal comms, internal brand and CSR teams, having held an interim role. He will head up the 25-strong
Frank and Borkowski win Virgin pitches
18 Jan 2008 | by Matt Cartmell and David Quainton
'challenger brand in a competitive marketplace', adding that the agency aims to gain market leadership for the brand using traditional media relations, guerrilla stunts and online activities. Frank PR will work ... Dornan said Borkowski would start on 1 February and would 'remind everyone that it's the only brand in a ...
iPod supplier forced into rebrand
19 Aug 2005
Gavin Nicholson, MD of iPod:Essentials, said the firm had spent half its total marketing budget on promoting both the iPod:Essentials brand and the www.iPodEssentials.co.uk website, but the domain name ... but to rebrand, throwing away the substantial marketing fees that have been spent building up our brand ...
Apple lures Seitz from Bite for European role
22 Jul 2005 | by Tom Williams
Apple, the iconic US computer and personal entertainment brand, has poached Bite Communications...related. The iPod craze has already created a powerful brand message, often referred to as the 'halo ...
Brands2Life appointed
15 Jul 2005
TECHNOLOGY: Software development forum provider Borland Software Corporation has dropped Lewis Communications and appointed Brands2Life after a three-way pitch. ...
Edelman recruits Intel veteran in US
15 Jul 2005
for branding, advertising, press relations and, in particular, the firm's ubiquitous Intel Inside campaign ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
