Brands2Life appointed
15 Jul 2005
TECHNOLOGY: Software development forum provider Borland Software Corporation has dropped Lewis Communications and appointed Brands2Life after a three-way pitch. ...
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PR EUROPE: STOCKHOLM - H&K to brand IT firm
13 Jun 1997 | by JULIETTE GARSIDE
on its branding....Computer hardware manufacturer Sun Microsystems has selected Hill and Knowlton in a non-competitive bid to raise its profile in Sweden. The agency will run Sun s press office and advise the company on its branding. The campaign will be aimed at big companies, buyers and decision makers ...
Brands2Life sets up font offensive
01 Apr 2005 | by Tom Williams
Brands2Life will be its first PR agency and aims to 'make people aware of the intellectual ... and Linotype. Monotype has produced fonts for brands such as Barclays Bank, British Airways and Scandinavian airline SAS. Strawson said she wanted Brands2Life to educate firms and their employees about the use ...
Banner McBride unites ICL brand
03 Jul 1998 | by JEMIMAH BAILEY
in over 70 countries under a single brand....IT services company ICL has appointed Banner McBride to conduct a global review of its internal communications as part of the company s One ICL initiative - a drive to bring its different business units in over 70 countries under a single brand. The agency will look at how ICL can consolidate its ...
Focus: Marketing Comms - The faces behind the brand names
16 May 1997 | by DANNY ROGERS
. Danny Rogers reports. Branding, in terms of products, has been a commonly used term for decades, but corporate branding is a relatively new phenomenon. The marketing of a company ... their own very distinct brand characters. Sachs contrasts this with McDonald s which she refers ...
STOP PRESS: Coca-Cola to be usurped as brand king
21 Jul 2000 | by JENNIFER WHITEHEAD
Coca-Cola is on the verge of losing its position as the world s most valuable brand. Research...Coca-Cola is on the verge of losing its position as the world s most valuable brand. Research by Interbrand claims Coke has lost 13 per cent of its brand value and is likely to be usurped next year by Microsoft, whose brand value went up almost 25 per cent despite legal wrangles in the US. ...
Hill to head QBO’s technology brands
08 Aug 1997 | by KATE NICHOLAS
PC Week editor Simon Hill has joined the Quentin Bell Organisation to head its technology brands...PC Week editor Simon Hill has joined the Quentin Bell Organisation to head its technology brands practice. QBO s hi-tech clients include BT, Electronic Share Information, Brother and Protocol. ...
Bite takes on brand work for Network Associates
19 Nov 1999 | by DAVID MCCORMACK
-tech agency Bite Communications to work on a six-figure fee, brand-building account....and hi-tech agency Bite Communications to work on a six-figure fee, brand-building account ... PR. Up to now the brand has been misunderstood and perhaps not as prominent as it should be ... . The brand building exercise will primarily focus on media relations with the technology and business press ...
Noiseworks designs a brand new French outfit
02 May 1997 | by MAGGIE BROWN
Noiseworks has become the latest hi-tech PR outfit to set up shop overseas, with an office due to open in Paris later this year.
BIGGEST BRANDS: The top ten global brands come under the spotlight - PRWeek takes a closer look
09 Aug 2002 | by MARY COWLETT
The most powerful and valuable brand on the planet ... Doug Daft's strategy to 'think local' has taken the brand that wants to 'refresh the world', to new ... , has seen the brand boost its relationship management act and improve its dealings with the press ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
