24 May 2012
| by Sarah Shearman
for more "relevant and innovative" ways to build the brand through digital channels....revealed it to be the third most engaged-with brand in the UK on Facebook, scoring an engagement level of 12%.
The Tata-owned brand has appointed We Are Social as its first social media retained agency ...
manufacturer's Facebook and Twitter accounts, as well as supporting brand activity such as product launches ...
22 May 2012
| by Daniel Farey-Jones
valuable global brands, while UK brands including Tesco and O2 have slipped down the table....The eight UK brands in last year's BrandZ top 100 lost 10% of their collective brand value ...
global brands increased their brand value by 10%, with Apple's 19% increase to $183bn increasing its lead ...
in fifth with a value of $76.7bn.
Vodafone, the most valuable UK brand, held on to 12th place despite a ...
21 May 2012
The films, which will be aired in cinemas continue Volkswagen s See Film Differently campaign, which promotes the brand s support of independent cinema. It was created by Matt Lee and Pete Heyes. The work was directed by Ivan Zacharias through Stink. ...
18 May 2012
| by Sara Luker
The app firm has hired Surname Surname, the consumer brand agency offshoot of Blue Rubicon, to handle its consumer PR. Hailo was founded by three London black cab drivers and is backed by Accel ...
competition from brands such as www.kabbee.com, Get Taxi and Ubi, which are all looking to make inroads ...
17 May 2012
| by Simon S Kershaw
dancing and it's in right now. We re as good a brand as any to ride that wave."
It may not be an idea ...
16 May 2012
| by Noelle McElhatton
at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify.
What makes someone ...
ecosystem. As ever, we evaluated a marketer's personal brand as much as their employer's. We've also placed ...
of the world's biggest brand-owners. Marc Mathieu, senior VP of marketing at Unilever, has inspired not only ...
11 May 2012
| by Ben Hall
72andSunny, joins a list of past ads for the 'Call of Duty' brand that have performed strongly in the social web.
With more than 3,000 shares, an ad for American snacks brand Pop Chips, in which Hollywood ...
11 May 2012
| by Staff
for new car launches.
Haymarket Media Group publishes Media Week and Brand Republic.
Follow Arif ...
10 May 2012
| by Sarah Shearman
influence marketing helped it tap into conversations, while rewarding people for interacting with the brand ...
among the first brands to use the PeerPerks platform when it launched in February. Reebok has also ...
value to the brand.
Follow Sarah Shearman on Twitter @Shearmans
...
09 May 2012
| by Matthew Chapman
while playing a stronger role in brand awareness .
Gonzales will step up to the head of marketing role ...
as a brand manager at Travelodge and easyJet.
Meliveo will take up the role of marketing director of the Saga Healthcare business on 21 May.
News of the shake-up comes as the brand places greater focus ...
to remove filters
