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Baby branding

to position its Mulipa baby foods range as a premium brand....Nutricia has appointed Hamilton Wright to co-ordinate a direct marketing campaign designed to position its Mulipa baby foods range as a premium brand. ...

Baxters branding

Food producer Baxters is spending pounds 6.5m over the next four months on an integrated TV, radio, press and poster campaign to support its range of soups, chutneys, jams and sauces. The campaign, through Edinburgh-based The Union, introduces a new slogan, Baxters - We ve Got a Name for It .

MARKETING MIX: News of the world

Branding innovation...Branding innovation The drive to find new spaces to carry promotional media messages ... with this special Fila-branded bubble-making mixture freebie, which allows the club s fans to live out ... targeted by big brand names such as Nike, Calvin Klein and Kellogg s Pop Tarts, with cover-branded school ...

Branding: Charity-tie water reveals branding

Harrogate Spa Water has unveiled the design for a charity-linked water brand that will roll out...Called Thirsty Planet, the brand was developed with charity Pump Aid, which helps provide access ... communicate the brand's corporate social responsibility message. The back of packs carry pictures of people ... donations are helping, with the charity receiving 50p from every multipack sold. The brand identity ...

Branding brief: Tiffinbites introduces revamped branding

Tiffinbites, the Indian fast-food chain, has introduced revamped branding. The work, by Hicklin

Branding brief: Young's Bluecrest revises branding

Young's Bluecrest, the fish company, has revised branding for its chilled product range through

Branding Brief: Superjam unveils its branding

branding, created by Edinburgh agency Ias Smarts. Superjam is rolling out in 130 Waitrose stores this month.

Branding News brief: Oddbins introduces festive branding

Oddbins has introduced festive branding in its 300 stores. The work, through Duplex Communications

Branding News: Cadbury unveils Melts branding

Cadbury Trebor Bassett has revealed the design for Dairy Milk Melts, the brand's first foray...The concept, name and positioning for the range of boxed, individually wrapped chocolates, which are aimed at 25- to 40-year-old women, were developed with design agency Bloom. It was briefed to create a look that was not only consistent with the Dairy Milk parent brand, but also signalled its 'everyday ...

MARKETING MIX: News of the world

The art of branding...The art of branding The relationship between art and commerce is becoming less a battle between good and evil and more of a love affair. Nobody knows this better than the art world s own Midas, Damien Hirst. He has recently created this limited edition cigarette packet for Camel, which is only ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.