11 Sep 1997
| by KEN GOFTON
to position its Mulipa baby foods range as a
premium brand....Nutricia has appointed Hamilton Wright to co-ordinate a direct
marketing campaign designed to position its Mulipa baby foods range as a
premium brand.
...
12 Nov 1998
| by LISA CAMPBELL
Food producer Baxters is spending pounds 6.5m over the next four
months on an integrated TV, radio, press and poster campaign to support
its range of soups, chutneys, jams and sauces. The campaign, through
Edinburgh-based The Union, introduces a new slogan, Baxters - We ve Got
a Name for It .
11 May 2000
Branding innovation...Branding innovation
The drive to find new spaces to carry promotional media messages ...
with this special Fila-branded bubble-making mixture freebie, which
allows the club s fans to live out ...
targeted by big brand names such
as Nike, Calvin Klein and Kellogg s Pop Tarts, with cover-branded school ...
28 Mar 2007
Harrogate Spa Water has unveiled the design for a charity-linked water brand that will roll out...Called Thirsty Planet, the brand was developed with charity Pump Aid,
which helps provide access ...
communicate the
brand's corporate social responsibility message. The back of packs carry
pictures of people ...
donations are helping,
with the charity receiving 50p from every multipack sold. The brand identity ...
11 Apr 2007
Tiffinbites, the Indian fast-food chain, has introduced revamped branding. The work, by Hicklin
15 Apr 2004
Young's Bluecrest, the fish company, has revised branding for its chilled product range through
02 May 2007
branding, created by Edinburgh agency Ias Smarts. Superjam is rolling out in 130 Waitrose stores this month.
29 Nov 2006
Oddbins has introduced festive branding in its 300 stores. The work, through Duplex Communications
20 Sep 2006
Cadbury Trebor Bassett has revealed the design for Dairy Milk Melts, the brand's first foray...The concept, name and positioning for the range of boxed, individually
wrapped chocolates, which are aimed at 25- to 40-year-old women, were
developed with design agency Bloom. It was briefed to create a look that was not only consistent with the
Dairy Milk parent brand, but also signalled its 'everyday ...
03 Aug 2000
The art of branding...The art of branding
The relationship between art and commerce is becoming less a battle
between good and evil and more of a love affair. Nobody knows this
better than the art world s own Midas, Damien Hirst. He has recently
created this limited edition cigarette packet for Camel, which is only ...