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My YouTube ad of the week: Sushma Sagar, Banana Republic

10 Feb 2012

Sushma Sagar, senior brand manager, Banana Republic Why I like this The premise of the ad is to position Nike's new Kobe trainers as the footwear choice for super successful people ... plethora of superstar cameos who are willing to promote your brand is notable in itself, but more ...

Brand barometer: Carbonated drinks - which is most prominent on the web?

10 Feb 2012 | by Gemma Charles

Coca-Cola has the highest share of voice while 68% of conversations about Lucozade focused on its use for treating medical conditions.

NEWSPAPER ABCs: 20p i overtakes The Guardian after TV campaign

10 Feb 2012 | by Daniel Farey-Jones

spokesperson said: "Comparing The Guardian with the i is hugely misleading. The Guardian is a global brand ...

VIDEO: Audi 'believes there is growth in the UK market', says Chambers

10 Feb 2012 | by Ben Hall

that the brand is set to increase its UK annual marketing budget by 15% year-on-year, with an added focus ...

Marketing Guru on... keeping ahead of the youngsters

10 Feb 2012 | by Will Harris

and self-aware enough (and it sounds like you might well be), you will reappraise your personal brand ... of the Conservative Party and launch marketing director of the O2 brand. ...

Betfair to knock rivals for the first time in campaign

10 Feb 2012 | by John Reynolds

last year, Betfair radically overhauled its sport sponsorship activities by introducing four brand ambassadors. The brand signed up former England cricketer Michael Vaughan, retired rugby star ...

Foxy Bingo exposes all in new ad

10 Feb 2012 | by Sara Kimberley

Free' feature the brand's mascot, Foxy, in his famous purple suit, mowing the lawn using a golden lawn ... . The ad finishes by promoting the brand's free games. John Barry and Don Black's 'Born Free', sung ...

Rapp creative directors poached by Pulse

10 Feb 2012 | by Daniel Farey-Jones

, and other brands such as Sony, Honda and Stella Artois, in a career including stints at McCann Erickson ...

Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane

10 Feb 2012 | by Alex Brownsell

The head of UK marketing for Audi is aiming to protect the brand's premium positioning while...Just a few miles from Audi's eye-catching flagship brand centre in West London, where Marketing ... performance, becoming the fifth-biggest-selling brand in the country, with a market share of almost 6 ... to the Society of Motor Manufacturers and Traders, the brand sold a staggering 14% more new cars in the UK ...

The joy of sex marketing

10 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

From producers of condoms to retailers of sensual accessories, sex-related brands still walk a fine...conveying aspirational desires. Brands in sectors from chocolates to restaurants to travel are gearing up ... Healthcare launches condom brand Skyn (see box). Ann Summers and Coco de Mer, purveyors of all things sex ... challenge for these brands' marketers. Sensitive to responsibilities ' This is a rich, emotional ...

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