Cadbury takes another pop at popcorn market
28 May 2012 | by John Reynolds
of Cadbury Popcorn, four years after it sold its Butterkist popcorn brand.
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Barclaycard returns to TV for PayTag campaign
28 May 2012 | by Alex Brownsell
The campaign by BBH launches today (28 May). It takes the brand back to its comedic advertising ... the first financial services brand to use Google+ Hangout to promote the technology. PayTag is a small ... marketing director at Barclaycard, said the launch will further the brand s reputation as an innovator ...
Unilever partners with News Corp and Viacom for digital content
28 May 2012 | by Loulla-Mae Eleftheriou-Smith
the audience. Unilever is planning to use its sponsorship to engage with consumers for brands such as Simple, Nexxus haircare, and Bertolli frozen food. Deodorant brand Sure recently became the global sponsor ... across several countries simultaneously. The move by Unilever indicates the brand's increasing demand ...
West Brom replaces Bodog with Zoopla
25 May 2012 | by John Reynolds
months. The deal with Zoopla.co.uk, an online property brand begins on June 1 and will run at least ... . The deal means that the Zoopla brand will appear on the West Brom shirts of the players, along with branding at its home ground, the Hawthorns, on official club merchandise and across the club s website ...
Nivea signs Euro 96 team mates for skincare push
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
Nivea, the Beiersdorf-owned skincare brand, is upping the activity around its sponsorship...In the latest phase of its marketing push for the brand's Sensitive range, Nivea is releasing a new ad featuring a cast of key players from the Euro 96 England squad Paul Ince, Les Ferdinand and David Seaman. The three players are shown shaving in front of the bathroom mirror, while ...
Are you suffering from a digital eating disorder?
25 May 2012 | by Nicola Clark
in its own right. THE UPSHOT What brands need to know about the new visual economy ... to the masses, consumers expect more from brands, which must not fall behind their consumers in terms of design expertise. Beyond co-creation brands as editors Media commentators have warned that many companies ...
NBA gets serious about cracking UK
25 May 2012 | by John Reynolds
organisations, but can it finally build the brand in the UK this year?...of the latter sport in the UK. Nonetheless, the NBA views the UK as a key market to grow the brand. In March ... challenger brand in the UK and this forms a big part of what we do marketing-wise. In the UK, football is king, so we have to do a lot, not just to raise awareness of the brand, but our products too ...
Trading places: this week's people moves
25 May 2012 | by Daniel Farey-Jones
marketing team. ( Marketing ) British Airways has promoted Hamish McVey from brand and design manager to head of brands and engagement. ( Marketing ) Directories brand Yell has parted company with group ...
Brand barometer: Coffee shops, which one is most prominent online?
25 May 2012 | by Gemma Charles
Starbucks is the most prominent, followed by Costa
From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
The role of the brand manager has changed beyond recognition; today's practitioners are more akin...times), he lays out the case for 'Brand Man' (see box, below). His memo features a prescient phrase. Brand Man should take 'a very heavy share of individual brand responsibility', he wrote. Soon, brand ... , as they restructured around their brands and 'brand management'. The brand manager was on his (and her) way to becoming ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
