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The campaign by BBH launches today (28 May). It takes the brand back to its comedic advertising ... the first financial services brand to use Google+ Hangout to promote the technology. PayTag is a small ... marketing director at Barclaycard, said the launch will further the brand s reputation as an innovator ...
The ad, created by Karmarama, features established brand character 'Joe', played by stand-up comedian, Craig Murray, walking across Ilkley Moor in Yorkshire, delivering a manifesto about the quality and pricing of Plusnet's broadband. The ending shows a huge dog painted on the side of a hill ...
Krispies Squares brand....the use of "audio flavour technology." Sally Tribe, Rice Krispies Squares brand manager, said ... for 2012. "We are always looking for ways to push the boundaries with this brand so taking it 3D seems ...
year. SureMen: Freddie Flintoff Unilever brand SureMen released this clip of brand ambassador ...
brand Pilgrims Choice:..."Surely someone at the agency must have realised that a creepy brand character with a husky voice and an American accent who suddenly appears out of nowhere to confront a housewife choosing the advertised product has already been done. Does Clarence the polar bear in the Birds Eye ad by Abbott Mead Vickers BBDO ...
Have brands, busy with the Olympics, failed to capitalise on the Diamond Jubilee, John Tylee asks....The Queen's Diamond Jubilee celebrations seem to have crept up on brand owners without many ... approaching, only a limited number of brand owners are wrapping themselves in the Union Jack. Perhaps ... the nation, and brands that associate themselves with it in an appropriate way will benefit." Meanwhile ...
The brand wants to retain the style and humour of previous ads but involve consumers more...of the Foster's brand equity built up over the past two years. The campaign went live on 9 May with support ... , Foster's brand manager, Heineken UK Creative agency: Adam Eve Creative team: Aidan McClure, Laurent ...
brands, to sponsor evening shows presented by DJs David 'Kid' Jensen and David Hearne.
in Sainsbury's Brand Match scheme but has dismissed several other complaints about the campaign from Asda....issue with one TV and three press ads Sainsbury's ran in October for its Brand Match scheme, which was rolled out at the time to refund the price difference if a customer's branded goods cost less at Asda ... Sainsbury s stores were participating in Brand Match. It is not clear whether this point was accurate ...
An online video ad for Durex, the Reckitt Benckiser-owned condom brand, has been cleared...by children. In its defence, Reckitt Benckiser said the product and brand were of a sexual nature ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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