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Scout Media hires former Radio Times ad director

28 May 2012 | by Nick Batten

and events to attend across the capital. Hence brands need to extend the effectiveness of their print ...

Cadbury takes another pop at popcorn market

28 May 2012 | by John Reynolds

of Cadbury Popcorn, four years after it sold its Butterkist popcorn brand.

EdenCancan to link Duchamp to urban artists

28 May 2012 | by John Owens

EdenCancan has been chosen by the menswear brand Duchamp to promote the brand and its new design...The move follows project work by the agency for the brand earlier this month around the promotion of a pop-up shop in Regent Street. It also follows the recent appointment to the fashion brand ... not be associated with the brand to expand its fashion appeal. Nick Ede, creative director of EdenCancan, said ...

Lucre lands consumer PR brief for Parkdean

25 May 2012 | by Hannah Crown

are to increase brand awareness of Parkdean and to inform consumers about each park. Lucre will provide a press office, a national media relations campaign focusing on brand awareness and a regional strand publicising ...

Mindshare retains Unilever media buying in the US

25 May 2012 | by Daniel Farey-Jones

decision. Di Como said at the time of calling the review: "Our new marketing strategy, Crafting Brands ...

Splendid retains £1m Smirnoff account

24 May 2012 | by Hannah Crown

awarded a global brief. Drinks manufacturer Diageo, which owns the Smirnoff brand, said the move stems from an agency review led by the New York office for the vodka brand s global PR and earned media ... 's offices in New York and Sydney. Simon Breckon, Western Europe brand director for Vodka, said: 'With a ...

Oli Wheeler leaves Freuds for Viagogo global comms role

24 May 2012 | by Danny Rogers

. His main accounts were PepsiCo, Yum Brands and Birds Eye. Wheeler is also known as an expert in crisis ...

Jaguar steps up social media strategy to boost innovation

24 May 2012 | by Sarah Shearman

for more "relevant and innovative" ways to build the brand through digital channels....revealed it to be the third most engaged-with brand in the UK on Facebook, scoring an engagement level of 12%. The Tata-owned brand has appointed We Are Social as its first social media retained agency ... manufacturer's Facebook and Twitter accounts, as well as supporting brand activity such as product launches ...

Experian kicks off £6m media review

24 May 2012 | by Katherine Levy

Experian, the online credit-checking service that owns the CreditExpert brand, is reviewing its £6

BetVictor appoints VCCP for creative

24 May 2012 | by Jeremy Lee

BetVictor, the online betting brand owned by Victor Chandler, has hired VCCP to handle its..., which launched in January, centred around McGuinness' insistence that the brand needed a "gimmick" while ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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