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Consumers and their mobile devices

28 May 2012 | by John Stoneman and Denise Turner

represent a huge opportunity for brands to engage with consumers. The question for brands is how they can ... users regularly interact with their tablet while watching TV, which is good news for brands. Nielsen statistics show that effective dual-screening makes brand recall 1.7 times more effective than TV advertising ...

Think BR: Consumers are ready for an open dialogue about online advertising and privacy

28 May 2012 | by Carl White and Nick Stringer

and brands must also follow through on this. We need a privacy by design approach that will empower people ...

Think BR: Launching Newsworks

25 May 2012 | by Rufus Olins

for taking soundings - finding out what the wider world thinks of your company, your brand and your industry ...

Aurasma head Martina King departs amid HP turmoil

25 May 2012 | by Matthew Chapman

and is also being adopted by brands for initiative including virtual window shopping. Tesco is running ...

Trading places: this week's people moves

25 May 2012 | by Daniel Farey-Jones

marketing team. ( Marketing ) British Airways has promoted Hamish McVey from brand and design manager to head of brands and engagement. ( Marketing ) Directories brand Yell has parted company with group ...

Think BR: What brands can learn from start-ups

25 May 2012 | by Ronnie Crosbie

It's time for brands to embrace the new generation of innovators, writes Ronnie Crosbie, planning.... And this is where big brands can learn a thing or two from start-ups. O2 is leading the way, having recently made ... . And it s this not-yet-jaded passion that is the key to Instagram-like innovation. Although most brands don t even ... saturated culture, if brands don t give consumers what they want, consumers will use the internet to find ...

Evidon and DoubleVerify integrate privacy and ad verification

24 May 2012 | by Daniel Farey-Jones

among brands and agencies in the verification space, so integrating our technologies to help us scale ...

Think BR: Making the most of Euro 2012 sponsorship

23 May 2012 | by Jamie Robertson

these high profile events, brands have to achieve two critical things : Brands have to assume a ... . The role that beer brands often take is that of facilitator for the fans. This is something ... know from our research that brands which put significant spend behind their association reap greater ...

Think BR: BrandZ shows why technology matters

23 May 2012 | by Nick Cooper

is now vital to brand success, explains Nick Cooper, managing director, Millward Brown Optimor, Europe....that generally works well but there are exceptions. The lesson of this year s BrandZ Top 100 Global Brands ... of technology has become crucial to all brands whatever the product or service they offer to the consumer ... to smart and successful brands whatever sectors they operate in. Be it cars, luxury, retail or FMCG ...

Think BR: Understanding big data

23 May 2012 | by Matt Barnett

picture. So what about the brands? Brands have always been the poor relation when it comes ... and what they think of the brand in terms of kudos or price, but they just don t get all the insights that the retailers have. Increasingly retailers are stepping on the brands toes as they use this data to work ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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