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represent a huge opportunity for brands to engage with consumers. The question for brands is how they can ... users regularly interact with their tablet while watching TV, which is good news for brands. Nielsen statistics show that effective dual-screening makes brand recall 1.7 times more effective than TV advertising ...
in its own right. THE UPSHOT What brands need to know about the new visual economy ... to the masses, consumers expect more from brands, which must not fall behind their consumers in terms of design expertise. Beyond co-creation brands as editors Media commentators have warned that many companies ...
to action and offer dynamic content, according to a large-scale trial in Reading by 13 brands including...unseen content, 49% of people chose to download it. The brands involved in the trial included Unilever ... -week trial, 3,000 people interacted with ads from the 13 brands on one of the 306 six-sheet posters ... , said: "The experience of interactivity elicits overwhelming positivity around the brand, able to drive ...
brand has featured on the Tottenham Hotspur match shirt for the 2011-2012 Barclays Premier League season ...
The Microsoft UK chief marketing officer is honing its strategy of promoting the parent brand...of the world's biggest technology brands, Philippa Snare seems very relaxed. What makes the demeanour ... the marketing and operations division. The creation of the unit is part of a global strategy to ensure brands ... applications, 'very successfully', and created 'strong brands, products and service experiences within those ...
-Hillard in London, said: There's a huge, renewed momentum behind them as a brand and in terms of innovation. We ...
Campaign: Launch of Angry Birds Activity Parks in the UK Client: Lappset Group PR team: Maxim Timescale: March 2012 Budget: 8,000 Objectives To generate global brand awareness and create interest from potential customers To gain national media coverage ...
Wayne Bruce joins the company as head of PR following time spent at Nissan s luxury brand, Infiniti. The role was formerly held by Mark Harrison, who recently took the post of regional director for McLaren Automotive Middle East and Africa. Bruce will report to McLaren Automotive s sales ...
is now vital to brand success, explains Nick Cooper, managing director, Millward Brown Optimor, Europe....that generally works well but there are exceptions. The lesson of this year s BrandZ Top 100 Global Brands ... of technology has become crucial to all brands whatever the product or service they offer to the consumer ... to smart and successful brands whatever sectors they operate in. Be it cars, luxury, retail or FMCG ...
, will lead the account. Kaitlin Shinkle, senior manager, worldwide brand comms at Kroll Ontrack ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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