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WPP has won out against BBDO in a global advertising and branding pitch for the Bank of America and is to set up a dedicated account group called Team Bank of America.
PBS UK, the new channel from US broadcaster Public Broadcasting Service, has appointed branding and design agency Dunning Penney Jones (DPJ) to create its on-air look and feel, including its idents.
Branding is something that the advertising industry has not quite "cracked online", according to Crispin Porter + Bogusky executive creative director Gustav Martner.
Peugeot is launching a visual identity and brand strategy to mark its 200th anniversary. Peugeot's managing director, Jean-Marc Gales, unveiled a new brand logo and strapline, "motion and emotion", created by BETC Euro RSCG in Paris. The new look will be supported with a TV, print and digital campaign.
The Australian Federal Government has shortlisted George Patterson Y&R, M&C Saatchi, Sapient Nitro and STW Group to pitch for a new AUS$20 million initiative to help rebuild Brand Australia.
Bloomberg is on the hunt for an agency to handle global branding and advertising across its entire portfolio.
LONDON - Samsung has hired CHI & Partners to create the first global brand-building campaign for its range of televisions.
LONDON - EDF's Green Energy Day, launched today, has been overshadowed by a rival energy provider, which is to sue the French giant over its green Union flag branding.
The National Football League has appointed Grey New York to create a new branding initiative, as it looks to unite all of its marketing efforts behind a single brand campaign.
ITV1 has launched an epic TV and cinema spot, by Bartle Bogle Hegarty, using the strapline "the brighter side".
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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