26 Apr 2012
| by Sara Kimberley
The agency won the business after a competitive pitch that is understood to have been led by Simon Wallis, the company's sales and marketing director, who joined the company in 2010 from the brand's rival Papa John's.
The company's investment in direct and digital channels follows a recent statement ...
08 Dec 2011
| by Sara Kimberley
Whitbread has appointed EHS 4D to handle its CRM account across its portfolio of brands....The company, which owns brands including Premier Inn, Costa Coffee and Beefeater Grill, began ...
to bring its brands closer together and encourage customers to try other offerings in its portfolio ...
, Beefeater Grill, Table Table, Brewers Fayre and Taybarns brands, as Whitbread looks to overhaul some of its ...
20 Sep 2011
| by Staff
education institution, launch of the world's first CNN-branded cafe in South Korea.
01 Sep 2011
| by Laurence Green
, in the country that gave us "Have a nice day!", Pret is being feted as the food service brand de nos jours: a ...
. Both claim their respective hot-dog brands, Oscar Mayer and Ball Park, are the nation's favourite ...
09 Jun 2011
| by Sara Kimberley
in-store and with ads on Facebook.
The fast-food brand has used various agencies in the past ...
25 Apr 2011
| by Ed Owen
Focusadvertising won in a three-way pitch against 3Points and JWT, with Focusadvertising winning the below-the-line and JWT the above-the-line business. The agency will drive brand appeal across ...
new approach by elevating the creativity and refreshing the look and feel of the brands. It was a ...
21 Mar 2011
Pick tally
Agency
Brand
Campaigns
1
RKCR/Y R
Land ...
10 Feb 2011
| by Sara Kimberley
volunteers.
McDonald's appointed Leo Burnett after the group showed it could work across design, brand ...
07 Feb 2011
| by Daniel Farey-Jones
manufacturers and FMCG brands dominated the line-up of more than 50 ads, which are estimated to have generated ...
of his mind.
One famous UK brand taking its place in the line-up for the first time was AB InBev ...
21 Jan 2011
the brand went from riding the junk-food storm to teaming up with UK Athletics and why it can't afford 'buy...brand, contained 5 per cent fat or less. When questioned, some consumers believed the fat content ...
dragged the McCain brand back from the brink, Vermont's challenge is protecting it against ...
to start acting more in its own self-interest from now on.
"As the clear brand leader, it was our job ...