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Kellogg's Rice Krispies Squares launches 3D ad

25 May 2012 | by John Reynolds

Krispies Squares brand....the use of "audio flavour technology." Sally Tribe, Rice Krispies Squares brand manager, said ... for 2012. "We are always looking for ways to push the boundaries with this brand so taking it 3D seems ...

Mindshare retains Unilever media buying in the US

25 May 2012 | by Daniel Farey-Jones

decision. Di Como said at the time of calling the review: "Our new marketing strategy, Crafting Brands ...

Guinness seeks agency for direct and digital business

24 May 2012 | by Sara Kimberley

The Diageo-owned brand has contacted agencies directly about the review. The appointed agency is expected to work on digital and direct activity across the region, including in the UK. TMW currently handles the Guinness UK digital and direct business. Abbott Mead Vickers BBDO, the brand's global ...

Jordans & Ryvita calls £6m advertising pitch

24 May 2012 | by Sara Kimberley

to handle the 2 million advertising and digital account for the Jordans brand, which was previously ...

Old El Paso readies Jubilee-themed campaign

22 May 2012 | by Maisie McCabe

Old El Paso, General Mills' Mexican food brand, is to launch a targeted outdoor and digital...weekend!' and branded messages on the screens at the official Jubilee viewing will encourage the crowd ... London, said: "Our brand strategy for 2012 has sociability and conviviality at its core so we ve embedded ... . He said: "The brand sits at the heart of friend and family occasions, so the Jubilee weekend ...

Irn Bru says hello to 'Fanny' in latest ad

22 May 2012 | by Loulla-Mae Eleftheriou-Smith

Irn-Bru, the soft-drink brand owned by A G Barr, is airing a humorous TV ad running under its 'Gets

Ketel One in search for creative agency

17 May 2012 | by Jeremy Lee

The Dutch brand Ketel One Vodka is looking for an agency to handle UK advertising..... At the time, global media spend was estimated to be $25 million. However, the brand, which is a joint ... task. Diageo has previously promoted Ketel One in the UK through branded events and sampling, partnerships with other premium brands and tutored tastings. Ketel One joined the Diageo family of brands ...

VCCP wins Laithwaites advertising account

17 May 2012 | by Jeremy Lee

tasked with relaunching the brand later this year in order to build greater awareness. The family ... -suited for relaunching our brand. We've tasked them with helping us build a powerful brand based on our unique approach ...

Coca-Cola unleashes the 'super fan' for Euro 2012 activity

16 May 2012 | by Matthew Chapman

2012 matches if they visit its Coke Zone brand loyalty site . Visitors to the site can also access ... be pushed via in-store giveaways of gaming packages. The brand will also offer the chance to win tickets ...

Marketing spend to increase in 2012, indicates survey

11 May 2012 | by Matthew Chapman

Brands including Kia, HSBC, Iceland, Matalan, L'Oreal, Sony, Everything Everywhere, Spotify, B Q, Boots, Diageo, Sainsbury's, Premier Foods, Nokia and McDonald s took part in the survey, which gathered 333 responses. A total of 4,300 clients on FindGood's database of companies that use marketing ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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