10 Dec 1999
| by JULIETTE GARSIDE and SEBASTIAN VESPER i
challenge for the agency was to address the
current branding of the chain, which is chiefly concerned with
discounting. The agency will be seeking to connect the brand more
closely with quality.
Paragon PR ...
29 May 1998
| by KIERAN MOORE
No one can deny the importance of branding any longer. Even among
the traditionally tit...No one can deny the importance of branding any longer. Even among
the traditionally tit-for-tat, feature-driven technology industry, brand
consciousness has risen dramatically. For many years ...
at the door, says US management guru Chuck Pettit in
his book Techno Brands. Those days are gone ...
26 Jul 1996
With acquisition comes the task for agencies of trying to build own
brand awareness Pan...With acquisition comes the task for agencies of trying to build own
brand awareness Pan-European branding was big last year with agencies
boosting their own-brand presence. Shandwick launched a two ...
and Bob Druckenmiller, head of Porter Novelli in the
States. Investment will be made in marketing the re-branded ...
16 May 1997
| by DANNY ROGERS
. Danny
Rogers reports.
Branding, in terms of products, has been a commonly used term for
decades, but corporate branding is a relatively new phenomenon.
The marketing of a company ...
their own
very distinct brand characters. Sachs contrasts this with McDonald s
which she refers ...
23 Jul 1999
| by DAVID MCCORMACK
Havas Advertising will keep its Biss Lancaster brand separate from
Grayling, the PR brand owned...Havas Advertising will keep its Biss Lancaster brand separate from
Grayling, the PR brand owned ...
will remain stand-alone companies; there will be no merger
of the big brands, said Jean-Michel Carlo, chief ...
of
the Euro RSCG network. Havas believes both brands have a lot of growth
potential if they remain separate ...
28 Feb 1997
| by LEXIE GODDARD
brand name....the Schweppes brand name.
Oasis, Malvern Water, Sunkist and the company branded tonic, bitter
lemon ...
just a tonic brand . The company wants to market the overall
Schweppes name instead of concentrating ...
not spent any time on the Schweppes brand as a whole for some
time, explained Chatterton. It is one ...
05 Jan 2001
for its Ribena Original and Ribena Toothkind brands....SmithKline Beecham (SB) has hired Countrywide Porter Novelli on a pounds 500,000 consumer PR brief for its Ribena Original and Ribena Toothkind brands.
The agency won the work after a four-way pitch ...
, to Rachel Harris, senior brand manager at SB.
...
13 Nov 1998
| by SOPHIE BARKER
-month repositioning project for its
Which? brand in the south of England. Consolidated competed against Hill...The Consumers Association has appointed Consolidated
Communications to conduct a three-month repositioning project for its
Which? brand in the south of England. Consolidated competed against Hill
and Knowlton, Ketchum Life and Dawson Walker Communications for the
account. It will work to ensure consumers ...
22 Sep 2000
Haymarket Group, the publisher of PRWeek, is launching an online
service for PR, marketing and advertising professionals. The
business-to-business portal, to be known as Brand Republic, will also
carry marketing and media news from the publisher's relevant titles in
addition to daily news feeds. The service ...
17 Mar 2000
| by JENNIFER WHITEHEAD
It has been fairly widely reported that Tango s most recent ad has
been pulled by the ITC following fears about copy-cat bullying.
to remove filters
