Pepsi 'Asteroid' by CLM BBDO
19 Feb 2010
Following Pepsi's 'Max it' campaign, the brand has launched a new ad promoting Pepsi as a 'next
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Absolut 'Lemon Drop' by TBWA\Chiat\Day New York
12 Jul 2010
's Citron brand, which stars a martial arts heroine fighting to get her kittens back.
Branding talks
17 Jul 2007 | by Deborah Bonello
online and off, about brands, products and services that are candid and public, giving a new meaning to the term word of mouth . Unsurprisingly, brands are keen to get involved. Word-of-mouth marketing ... been able to communicate. For brands, products and services to be recommended in this way lends them a ...
Branding news brief: ITV4 branding
02 Nov 2005
ITV has unveiled the branding for its ITV4 channel. Designed by BBC Broadcast, six idents are based
Radio: Branding the airwaves
22 Nov 2006 | by Andy Fry
Advertiser-funded radio content is thriving as a way for brands to build more emotional consumer...spot - branded content. Revenues in this area grew by 16% in the second quarter of 2006 to £26.1m, according to trade body RadioCentre. The definition of branded content on the radio should not be confused ... , we might have a DJ name-checking a brand,' says Virgin Radio sales director Nick Hewat. 'For us ...
Branding: Design choice - Shewee
18 Jul 2007 | by Pip Crook, Head of creative services, Dynamo Marketing Communications
It ain't pretty, but boy - I mean girl - is it useful. The Shewee, a rather surgical-looking plastic funnel designed to let us ladies relieve ourselves without having to squat like a Neanderthal, was a real hit at Glastonbury and no doubt will be at other festivals, too.
Branding: Freemans in online revamp
18 Nov 2008
Home shopping brand Freemans is rebranding this month with a fresh logo and website to drive online...It's logo will now include the suffix '.com', to reflect a doubling in the brand's online sales in the past two years. Freemans will introduce the overhauled identity to customers via direct marketing. The relaunch will also be supported by a press ad campaign spanning titles including Cosmopolitan, Marie Claire ...
Branding brief: Virgin Media TV unveils branding for Virgin 1
05 Sep 2007
Virgin Media Television has unveiled the branding for its Virgin 1 entertainment channel. A bold
Branding brief: BBC design agencies
06 Jun 2007
The BBC is seeking one or more agencies for its design roster to lead the branding of idents across
Branding news brief: england appointed
23 Mar 2005
to cultural buildings in the city's civic quarter. It will work on everything from branding to outdoor signage
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
