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NEWS: Red Bull charges Jackie Cooper with brand boost

Red Bull, the high-energy soft drink, has called in Jackie Cooper PR to promote it as a pick-me-up for hangover sufferers, clubbers and long- distance lorry drivers.

FOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home

. Quality and price are becoming less of an issue, so brands are looking to create a different relationship with the consumer and give their brand a soul , says Impact Agency managing director Linda ... . Since 1994, UDV has successfully put its Tanqueray Gin brand behind a series of cycle rides in the US ...

the need to involve PR in communicating brand values th

or brand over the telephone is down to the quality of people you employ on the telephone, he says ... with staff, says Evans. Telemarketing agency InTelMark does a lot of work with FMCG brands on care lines and consumer helplines. The telephone and how you employ it has to mirror the brands ...

Harrison Cowley wins St George's Day ale account

Harrison Cowley will undertake a St George s Day campaign to promote Charles Wells beer brand...Harrison Cowley will undertake a St George s Day campaign to promote Charles Wells beer brand, Bombardier English Premium Bitter. It is the first time the independent, family brewery has hired a PR ... s packaging was redesigned last year, to reflect its brand values. ...

CAMPAIGNS: Carling’s bid to be football crazy - Sponsorship

championship which has been backed by the Bass brand for three years....CarlingNet (www.fa-carling. com) is the official web site of the Carling Premiership, the FA championship which has been backed by the Bass brand for three years. The site was launched by the Bass sponsorship department in December 1995 to provide news and information for football fans ...

NEWS: Merrydown has teamed up ...

surf circuit event. The cider brand is hoping to reach the 18-25 target market via its association...Merrydown has teamed up with the campaigning group Surfers Against Sewage (SAS) to sponsor its surf circuit event. The cider brand is hoping to reach the 18-25 target market via its association with the competition which runs until the end of November at beaches across Britain. ...

NEWS: Clubland drag queen Miss Kimberly ...

to it than meets the eye . The agency, which already handles a host of Bass brands, plans a national press...Clubland drag queen Miss Kimberly is the focus of the PR campaign to launch Tennent s Super Ice lager. Created by Bass Brewers agency Paragon Communications, the campaign uses the strapline more to it than meets the eye . The agency, which already handles a host of Bass brands, plans a national ...

MEDIA: Why even MacKenzie might not save the Mirror

in include a branding campaign and marketing. The real problems with the MacKenzie as saviour line ...

NEWS: Lynne Franks PR claims a coup with Vous in You

brand into UK lifestyles, emulating its success in France, and to convey a lot of information in a ...

NEWS: MacLaurin to champion high strength of Low ‘C’

, rather than a diet beer. Marston s other brands include Pedigree Bitter, Marston Bitter ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.