13 Sep 1996
| by LEXIE GODDARD
Red Bull, the high-energy soft drink, has called in Jackie Cooper PR to
promote it as a pick-me-up for hangover sufferers, clubbers and long-
distance lorry drivers.
03 Apr 1998
| by MARY COWLETT
.
Quality and price are becoming less of an issue, so brands are looking
to create a different relationship with the consumer and give their
brand a soul , says Impact Agency managing director Linda ...
.
Since 1994, UDV has successfully put its Tanqueray Gin brand behind a
series of cycle rides in the US ...
12 Jun 1998
| by NICK PURDOM
or brand over the telephone is down to the
quality of people you employ on the telephone, he says ...
with staff, says Evans.
Telemarketing agency InTelMark does a lot of work with FMCG brands on
care lines and consumer helplines.
The telephone and how you employ it has to mirror the brands ...
23 Feb 2001
Harrison Cowley will undertake a St George s Day campaign to promote Charles Wells beer brand...Harrison Cowley will undertake a St George s Day campaign to promote Charles Wells beer brand, Bombardier English Premium Bitter.
It is the first time the independent, family brewery has hired a PR ...
s packaging was redesigned last year, to reflect its brand values.
...
06 Mar 1998
| by LEXIE GODDARD
championship which has been backed by the
Bass brand for three years....CarlingNet (www.fa-carling. com) is the official web site of the
Carling Premiership, the FA championship which has been backed by the
Bass brand for three years.
The site was launched by the Bass sponsorship department in December
1995 to provide news and information for football fans ...
27 Sep 1996
surf circuit event. The cider brand is
hoping to reach the 18-25 target market via its association...Merrydown has teamed up with the campaigning group Surfers Against
Sewage (SAS) to sponsor its surf circuit event. The cider brand is
hoping to reach the 18-25 target market via its association with the
competition which runs until the end of November at beaches across
Britain.
...
04 Apr 1996
to it than
meets the eye . The agency, which already handles a host of Bass brands,
plans a national press...Clubland drag queen Miss Kimberly is the focus of the PR campaign to
launch Tennent s Super Ice lager. Created by Bass Brewers agency
Paragon Communications, the campaign uses the strapline more to it than
meets the eye . The agency, which already handles a host of Bass brands,
plans a national ...
30 Jan 1998
| by MAGGIE BROWN
in include a branding campaign and
marketing.
The real problems with the MacKenzie as saviour line ...
27 Sep 1996
| by ROBERT DWEK
brand into UK lifestyles, emulating its success in France, and to
convey a lot of information in a ...
27 Sep 1996
| by LEXIE GODDARD
, rather than a diet beer.
Marston s other brands include Pedigree Bitter, Marston Bitter ...