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21 January at London s Dorchester. The theme will be Your Staff as Brand Evangelists . For further...PR Week is presenting its fourth annual conference Communicating Business Strategy on Thursday 21 January at London s Dorchester. The theme will be Your Staff as Brand Evangelists . For further details call Tania Cassell on 0171 413 4116. ...
Sassoon brand, which had a long-running relationship with London Fashion Week. A media partner is likely ... 's about young people and a vibrant lifestyle - all the things that consumer brands want to be associated ... brand, was a first-time sponsor of London Fashion Week this season, and there are clear reasons why ...
of its links to the tournament outshines that of other brands. Adidas, an official sponsor since 1970 ... programme) to powerful effect. And the brand has extended its sponsorship of the competition to 2014 ...
Literary brands company Chorion is preparing a PR campaign to promote its Mr Men and Little Miss...Chorion acquired the brand from creator Roger Hargreaves' family in May 2004. It wants to 'create ... licenses the Mr Men and Little Miss brand to over 80 licensee partners across publishing, apparel ... programme to create widespread coverage within the consumer sector next year. Other brands Chorion owns ...
strategies as many Britons turn their attention to their summer holidays. Trust and brand loyalty remain...by brands in other sectors. 'People do not necessarily want a holiday from one of the big four,' says Travel ... for families. Holidaymakers like this are not specific about brand loyalty.' Travel company loyalty, says ... of disposable and trayless in-flight meals - rather than trying to differentiate a particular MyTravel brand ...
credible in the eyes of the media. To ensure Tropicana Tropics, an important sub-brand for PepsiCo ... to give the event the credibility the brand's marketing team wanted. Nexus PR knew this would be a big ... and special lighting projecting the Tropicana Tropics branding onto walls and across the floor. Measurement ...
BRANDING: Companies must look to the unusual to be sure of getting their message across...BRANDING: Companies must look to the unusual to be sure of getting their message across ... , but stunning environment. Events at museums and country houses are also a measure of branding. One ... to take someone away from their office it should be for something that is very specific, highly branded ...
-12 April and covers issues including branding and the relationship between PR and culture.
CONSUMER: London's Natural History Museum has called in Brands2Life to promote Diamonds, billed
industries, Kolah peppered his speech with plugs for his new company Brands as Broadcasters and its ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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