RFU unveils Championship branding
26 Aug 2009 | by Joshua Colley
LONDON - The Rugby Football Union (RFU) has unveiled an Electric Ball logo for the rebranded Rugby Union National Division One.
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Hitachi launches branding campaign
12 Jan 2009 | by Miranda FItzgerald
LONDON - Hitachi Europe is pushing its environmental credentials in a new European brand campaign...was an understated approach' to strengthening the Hitachi brand. The TV campaign will be followed up with a print ...
Mark Ritson on Branding: stop all this 'you-centred' branding
13 Oct 2009 | by Mark Ritson
Brands aiming to be whatever the consumer wants will suffer from a resultant lack of identity....-Mobile, because all three brands have repositioned themselves around being whatever you want them to be. Vodafone ... 'one-of-a-kind phone for your one-of-a-kind life'. 'We are about you,' say these brands. 'Whatever ... the company from understanding its market. Dell has evolved a big suite of product permutations, a brand ...
Editor's comment: Lights, camera, branding
14 Jul 2009 | by Lucy Barrett
should accept cash from brands....that the UK film industry would have actively formalised plans to open the doors for brands to finance films ... blatant chance to plug a product, brands probably didn't see the value either. Now all this is set to change with the UK Film Council drawing up plans to create a department to bring filmmakers and brands ...
Helen Edwards on Branding: Make my brand
23 Nov 2011 | by Helen Edwards
Customisation can give brands a competitive edge - if customer-satisfaction basics are also..., better hygiene. The humble sandwich had entered the world of branded mass production, which ... customisation'. You get the brand reassurance and some of the efficiencies of mass production, since Subway can ... the next big thing for brands? Forrester Research thinks so. According to a study it released this year ...
Branding Agency of the Year: Interbrand
13 Dec 2011 | by Rachel Barnes
decade for Interbrand , which has been named Marketing's Branding Agency of the Year. Interbrand ... : that of showing brand-led KPIs and ROI and that of embracing change rather than 'sitting on your hands'. As well ... for 'privileged conversations' between brand leaders through various tools and events. It also unveiled a ...
Branding Agency of the Year: The Partners
08 Dec 2010 | by Rachel Barnes
take top honours as Marketing's Branding Agency of the Year. This year, the agency boasted ... -wrap. For Vodafone, the agency reviewed its global brand identity and devised fresh guidelines for the mobile operator's international marketing teams. The Partners' status as 'European brand guardians' for eBay also ...
Helen Edwards on Branding: The generational divide
07 Jul 2010 | by Helen Edwards
Tension between the retired and working populations will make branding for all age groups difficult....and consuming youth brands? Suddenly they're pleading to be accepted as, well, old, because they want to ease up on responsibility for earning. In this context, cross-generational branding will become a harder trick to pull off. Expect a rougher ride for brands that have taken pride in straddling the generations, which has ...
Starbucks launches heritage branding in the UK
06 Nov 2009 | by Amy Golding
Starbucks is rolling out retro branding across its UK stores as it looks to tap into its origins...the heritage' branding, on Conduit Street in London s West End. The logo harks back to the original visual ... concept will be rolled out in over100 UK stores by the end of 2010. The brown branding was updated ... identity in the US in 2006, to mark the brand s 35th anniversary. It was reintroduced to packaging in some ...
Govt considers ban on tobacco branding
09 Mar 2011 | by Loulla-Mae Eleftheriou-Smith
Tobacco displays in shops will be banned and companies could be forced to remove branding from
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
