Retail news: Retail choice - Diesel, Covent Garden
27 Oct 2004 | by Douglas James, Creative director, Love Branding
brand. Diesel first caused a stir in Covent Garden when it opened the quirky store in 1996. Eight ...
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Retail choice: Bershka, Oxford Street
14 Dec 2005 | by Natasha Coverdale, senior designer, Love Branding
giants. Its bold, shiny, orange brand identity teamed with a glittering, well-styled window display...Its brand confidence is on a par with nearby contemporaries and will attract any fashion-conscious shopper. Consumers are drawn into the store by a catwalk of inspiring mannequins that exude the brand ... to the ticketing and product finishing, all creating a sense that this is a brand that listens, understands ...
Retail choice: Next, Oxford Circus
28 Jun 2006 | by Douglas James, Creative director, Love Branding
Next at Oxford Circus has had a refit - and it is definitely evolution, rather than revolution. The new fascia creates a brand texture based on the 'X' in an attempt to inject some life into this fading high-street giant. The texture is used in dark blue on the light boxes, on top of a blue background ...
Retail choice: mk, Nuneaton
19 Apr 2006 | by Doug James, Creative director, Love Branding
there with its competitors New Look, Primark and Select. But if a brand is going to emulate, it has to do ...
Retail News: Retail choice: Office, Oxford Street
25 Jan 2006 | by Doug James Creative director Love Branding
Office's flagship shoe store has swapped its yellow-based colour palette for an impressive glossy black exterior. It neatly frames the window display and guides us clearly toward the entrance.
Branding: Design choice - BBC Two
28 Feb 2007 | by Ian Humphrey, Head of on-screen design, Turquoise Branding
When I think of channel branding, BBC Two immediately springs to mind. It has always seemed to set
Branding News: Design choice - My T
18 Oct 2006 | by Edwina Campbell, Marketing and business development director, G2 Branding & Design
Cor blimey, I fancy a cuppa ... but oh, the shame of walking back from the kitchen without having offered colleagues a little something. You might get lucky, but more often than not the whole studio is thirsty. And how to remember every combination?
Branding rules
31 Jul 1997 | by JULIAN LEE
Strong branding has become the most important factor in marketing financial services, according...Strong branding has become the most important factor in marketing financial services, according to a Datamonitor report. A survey found that 60% of respondents from banks, 75% from building societies and 94% from insurers said branding was the only sustainable competitive advantage ...
Baby branding
11 Sep 1997 | by KEN GOFTON
to position its Mulipa baby foods range as a premium brand....Nutricia has appointed Hamilton Wright to co-ordinate a direct marketing campaign designed to position its Mulipa baby foods range as a premium brand. ...
Baxters branding
12 Nov 1998 | by LISA CAMPBELL
Food producer Baxters is spending pounds 6.5m over the next four months on an integrated TV, radio, press and poster campaign to support its range of soups, chutneys, jams and sauces. The campaign, through Edinburgh-based The Union, introduces a new slogan, Baxters - We ve Got a Name for It .
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
