Click 
to remove filters
but is losing market share to rivals such as Nokia and Ericsson, which are building brands through heavy ... global brand. The appointed agencies will be expected to communicate this branding ...
brand across Europe....ICO Global Communications, a start-up company which is gearing up to provide mobile communications via satellite, has hired Countrywide Porter Novelli for a pounds 200,000 fee account to establish its brand across Europe. With a budget of pounds 400,000, Countrywide will co ...
Mobile phone giant Orange has called in Jackie Cooper PR to help revitalise its brand comms....The France Telecom-owned operator has just unveiled its latest ad campaign as part of a strategy to reinvigorate the brand, reworking its acclaimed launch slogan 'The future's bright...'. The agency selection is intriguing given that JCPR represented fierce competitor O2 for three years until declining to repitch ...
brands today, Vodafone has avoided simply slapping its logo on the standard circuit of festivals and gig ... . This creation of branded content - or brand entertainment as some specialists call it - is a potential goldmine ... at the heart of the best media relations practice. Shine's challenge will be to resist client wishes to brand ...
NEW YORK: BT has chosen Peppercom as its US agency of record to help grow its brand. BT Americas PR
JPR, which won the work after a two-week pitch against undisclosed agencies, will aim to build awareness of the 3G brand in the UK. Hutchison 3G is currently trialling 1,000 NEC handsets. The long-awaited mass market rollout is expected in the early part of next year. JPR managing director Matthew Wood ...
London Fashion Week. Objectives To create a high-fashion association for the O2 brand and encourage ...
Trium, Mitsubishi s European mobile phone brand, has appointed MMK to handle its German consumer...Trium, Mitsubishi s European mobile phone brand, has appointed MMK to handle its German consumer PR. The work was awarded after an informal pitch from three agencies. According to Ole Mueggenburg ... brand was announced earlier this year after Mitsubishi found its branding was viewed as too Japanese ...
Corporate brands Microsoft, IBM, Disney and AT&T are among the ten most valuable brands, according...Corporate brands Microsoft, IBM, Disney and AT&T are among the ten most valuable brands ... -Cola with a brand value of pounds 52 billion, is the first to put a value on corporate brands. The economic profit generated by the brand is determined by examining the future earnings it is expected ...
LONDON - Golin/Harris International has added Springpoint - the brand consultancy behind leading...The deal, for an undisclosed sum, provides Golin/Harris with its first specialised brand offering. According to Golin/Harris chief executive Rich Jernstedt, one of the first priorities ... on Brand Republic, join the debate in the Forum here . ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
