Doritos 'late night' by AMV BBDO
20 Oct 2010
Walkers crisp brand Doritos has launched a new campaign to promote two new flavours inspired
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McCain 'Just au Four' by TBWA Paris
09 Jan 2012
The campaign promotes the brand's Just au Four range. ...
McDonald's '1955' by DDB Oslo
27 Apr 2011
The campaign, also called "1955," pays tribute to the iconic brand s beginnings through the recollections of original customers and employees. DDB Oslo, which conducted the search in the US for the chain s first customers and employees, found Glen Volkman, one of McDonald s first customers on opening ...
McDonald's 'the big nothing' by Leo Burnett
29 Jun 2009
Leo Burnett has created a TV campaign for McDonald's in a bid to highlight the brand's promise
KFC 'emergency chairs' by BBH
06 Apr 2011
BBH has created a new TV campaign for KFC, which carries the new brand strapline 'so good'.
Starbucks launches heritage branding in the UK
06 Nov 2009 | by Amy Golding
Starbucks is rolling out retro branding across its UK stores as it looks to tap into its origins...the heritage' branding, on Conduit Street in London s West End. The logo harks back to the original visual ... concept will be rolled out in over100 UK stores by the end of 2010. The brown branding was updated ... identity in the US in 2006, to mark the brand s 35th anniversary. It was reintroduced to packaging in some ...
Helen Edwards on Branding: The third way
05 May 2010 | by Helen Edwards
Brands seeking to challenge a 'big two' need to find strategies that will build loyalty...It's one of marketing's tougher challenges. You're the number-three brand in an established market, with a fairly steady 20% share. The big two play tag for brand leadership, with shares in the high 30s. Some tiddlers and niche brands nibble away at the market edges. You're charged with achieving strong ...
Helen Edwards on Branding: Snakes and Ladders
07 Dec 2010 | by Helen Edwards
Prediction is hard, so I'll keep the format simple: marketing snakes and ladders. Which brands ... Path What do you do when the brand leader offers more, more, more? Make a virtue of offering less ... strong brand, deep down, that endured a terrible 2010 - so it's on the ladder list partly on the basis ...
Helen Edwards on Branding: The toughest audience
06 Oct 2010 | by Helen Edwards
You know what's really hard about internal brand engagement? Everything. Even experienced ... homogenous than the consumer audience the brand is aimed at. An energy company that targets domestic users ... consumers freely choose their brands, and may develop some kind of emotional relationship with them ...
Helen Edwards on Branding: Back to basics
24 Nov 2010 | by Helen Edwards
mining and brand-key tweaking in the world will count for nothing. Right now, Santander is squandering ... . It could save brands such as Santander a great deal of money; and hapless consumers like me a great deal ... Bingley and Alliance Leicester brands since January - a tough task. Almost one year on, though ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
