O2 'priority moments' by R/GA London
17 Aug 2011
For the initiative, Priority Moments teams up with 30 brands, including WHSmith, French Connection and Harvey Nichols, to offer O2 customers location-based offers. ...
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Telenor Group has unveiled a 3D TV campaign by Green Cave People that highlights the brand values
For the initiative, Priority Moments teams up with 30 brands, including WHSmith, French Connection and Harvey Nichols, to offer O2 customers location-based offers. ...
They felt the music fitted very well with the animated chracters and portrayed the feeling of being lonely and reaching out to loved ones very well. However, a couple of people interviewed felt it didn't sit very well with Talk Talk's brand and was perhaps over the top. View the work ...
shop space accessible to all, not just big brands. It consists of working with a number of successful ...
The campaign aims to promote the benefits of the union to existing customers. The creative aims to show a dialogue between both companies. Creative straplines include: "Orange customers can now use T-Mobile s signal too. Signalfest!" and "Who said pink and orange don t go together?" in reference to the brands ...
EDF Energy has launched a campaign featuring a new brand character....The campaign promotes EDF's new Blue+Price Promise tariff its first 100 per cent nuclear-backed tariff. The character is based on the YouTube hit "dancing robot" character Keepon, which has been licensed to the brand. ...
The latest TV ad featured 80 s pop band Heaven 17, who originally come from Sheffield, to highlight the brand's Yorkshire roots. The ad promotes the fact that the Plusnet call centre is not located abroad but is instead based "down't road" in Sheffield. The creative team on the ad were Sam ...
The strapline for the ad tries to position the brand as "an evil plot to destroy the world". ...
The new TV campaign marks the national launch of the brand and focuses on the brand s Yorkshire heritage. The first ad features "good honest Yorkshireman" Joe, and his dog Samson, at a quarry. In another spot, Joe s wife is perusing a website celebrating Yorkshire beefcake. The campaign TV, press ...
The work is a change in style from T-Mobile s main brand advertising, which has revolved around flashmob events. The first spot opens on a village where a group of grannies walking down a hill are joined by a marching band, pets and football fans. Viewers are directed to the brand s Facebook page ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.