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Unilever tops 2012 Marketing Society Awards nominations

) Blue Rubicon New brand Be clear on cancer (COI-Department of Health) M C Saatchi i ... Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...

Interactive: Twelve ideas for 2012

of the moment to record it, with huge implications for brands. Dan Hagen, head of planning at Carat, says ... consumer trend in 2012. He points to the success brands such as Spotify and The Guardian have had ... in just nine days. In an age of diminishing profit margins, the continued success of Apple, a brand ...

Contact Centre Agency of the Year: CPM

brand HP announced the establishment of a major UK customer support and operations centre in Gateshead, run by Teleperformance. The company has also developed a product to allow brands to monitor social ...

Tesco needs to up its marketing strategy for non-smartphone users

, told the conference that nearly eight out of 10 brands working with the search giant were not ready ...

Argos gears up for TV channel launch

. The store claims to be the first UK retailer to offer more than 30,000 products from leading brands through ...

PROMOTIONAL FEATURE: Marketing Society Awards 2011

as ones for Customer Insight, New Brand and Brand Extension. In addition, the awards night itself ... director of Waitrose, Jon Goldstone, marketing director of Premier Foods, and Jan Gooding, global brand ... marketing officer, Bupa, Jon Goldstone, marketing director, Premier Foods, Jan Gooding, global brand ...

Facebook to be central to Fairtrade Fortnight

Cadbury, Nestle, Starbucks, Tesco and Waitrose are among the brands taking part in this year..., Cadbury, Starbucks, Marks Spencer, Sainsbury s, Tesco and Waitrose are among the brands undertaking in-store activities and events. The brands will disclose their individual activities in the coming weeks. Central ...

30 under 30: the winners - Part Two

of branded content from Apple s app store to date, while David Cameron and Nick Clegg got involved in her ... for less than a year, Nicholls identified an opportunity to launch branded dating sites, wrote a business plan, found a partner and launched three dating sites for Dennis brands, which now turn over almost ...

Contact Centre Leagues 2010

are helping brands to prevent their customers from entering phone-based hell....Few brands can boast the long-term customer satisfaction ratings of First Direct. Fewer still can ... for the financial-services brand's success in these areas is its sharp focus on ensuring that its contact centre ... , but an astonishing proportion of brands get it wrong, leaving their customers to talk to badly trained, poorly paid ...

We'll Call You - Scottish & Newcastle

. The whole operation will be Heineken-owned and branded. Basically, in the current climate, we have had ... brands, we need to make decisions like this. We hope you'll remain loyal to the brand. Mktg Yes ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.