Metro leads cross-media partnership for Men In Black 3
17 May 2012 | by Nick Batten
which also fits into the house look and brand of all four media owners. Players can also access the game ...
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Media360: Printed newspapers have a healthy future says Evening Standard man
22 May 2012 | by John Reynolds
O'Donnell was speaking at the Media360 event, touching on a number of issues pertinent to newspapers, such as the pricing of newspapers, and what the next generation of newspaper brands will look like. Newspapers, like other traditional media, are grappling with an increasingly digital ...
Lexus to sponsor City AM awards
08 May 2012 | by Daniel Farey-Jones
The car brand replaces Saxo Bank, which sponsored the first two years of the awards. Paul Marshal, general manager of marketing and strategy at Lexus called it, "an excellent opportunity for Lexus ... business. "Previous winners illustrate the calibre of the awards and Lexus is a very strong brand ...
MEC Manchester wins furniture account
20 Apr 2012 | by Maisie McCabe
in York, Blackburn, Bolton, Mansfield and Lincoln, and the brand's most recent marketing was a leaflet ...
Trinity Mirror brings together national and regional digital teams
16 Mar 2012 | by Daniel Farey-Jones
unit to accelerate digital audience and revenue growth. "All our digital brands will retain ...
My Media Week: Zach Leonard
14 Mar 2012 | by Hayley Pinkerfield
insight into the world of digital for both of his brands, and reveals how he likes to unwind by watching...and traffic is climbing nicely. I speak to Brand Republic about our ambitions to grow traffic and revenue ...
Trinity Mirror to launch Happli daily deals service
09 Mar 2012 | by Maisie McCabe and Sarah Shearman
brands such as BP and Time Out, which have branched out into the area. The sustainability ...
Krispy Kreme reignites UK push with new outdoor ads
06 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
Krispy Kreme, the American doughnut brand, has launched an outdoor campaign targeting office...office workers by displaying ads at train stations and on the Underground, but the brand is now extending ...
My Media World: Martin Muncaster
01 Feb 2012 | by Mark Banham
continuing to grow City AM and its brand extensions. I am just about to launch an online horse racing centre ...
Trinity Mirror staff could face fresh cuts
07 Dec 2011 | by John Reynolds
and local content, the combined reach of our portfolio of print and digital brands will deliver unrivalled ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
