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Generator, Brand Pages and Sponsored Stories at their fMC Conference yesterday. ...
transfers for 17 months and 0.5% cash back on all purchases. Alastair Pegg, head of brands and marketing at Nationwide, said the card underlined the brand's commitment to the 'We're On Your Side' positioning ...
that the brands, advertisers and agencies that recognise fastest how to use HTML5 effectively will give themselves ...
year s Agency of the Year award was picked up by Saint@RKCR/Y R, while winning brands included Volvo ...
The account will include all online search and display requirements for the brand, with estimated ... -shirt brand, with designs influenced by street culture. The brand has since expanded into jeans, jackets ... : "We are excited to be working with such an innovative and youthful brand like Bench. "[Bench has ...
that agencies and owners rush to the digital land grab that will prop up the future of their brands, media ...
access to brand campaign data. A brief look at the latest IAB/PwC stats tell, half the story: Online ... at brand level allied to one-to-one communication, at scale, is here. And the new watch word ... data-driven measurement systems to understand the combined effectiveness of integrated brand campaigns ...
revealed that UK brands had boosted their online spending by 13.5% on a like-for-like basis in the first ... attractive to brands and advertisers." Phillipson said the "FMCG story", however is "most interesting ... the financial sector. Brands including Tesco, Marks and Spencer, Virgin, Sky and Ford are among the top 20 ...
The publisher of magazine brands including NME, Marie Claire and Wallpaper, said newsletter subs jumped from around 1.2 million to 1.9 million in 12 months after the introduction of the Experian CheetahMail service. IPC worked with the technology provider to develop a multi-channel service to improve ...
Brand owner Pernod Ricard has appointed digital agency Grand Union to drive consumer engagement online. The Glenlivet will roll out a Facebook page next week to encourage conversations about the brand. The brand s website will be relaunched later this year, bringing its eCRM programme ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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