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Carlsberg 'fan academy' by Fold7

As a sponsor of the England football team and the Uefa Euro 2012 tournament, the campaign is a key activity for the brand this year. The light-hearted spot, created by Fold7, features a "fan academy" training facility where fans are put through their paces by celebrities from the world of football ...

Absolut 'London microsite' by Holler

An interactive game on the site allows users to explore the different eras and inspirations behind four of Hewlett s character creations that appear on the vodka brand s limited-edition bottles. Hewlett also drew the backgrounds for the site, which was art directed by Barry Markham. ...

Adidas 'Space Diver launch' by Creature London

Creature London has launched its first work for Adidas since winning a place on the brand's roster

Cobra 'Cobra train' by BMB

It will be the driving force behind Cobra s ambition to be a top-ten UK beer brand. The spot features a train travelling through the Indian landscape. The campaign also features talented people including DJs and a food writer discussing the culture. It was written and art directed by Julia Martens ...

Mr Kipling 'grandma's tin' by 101

the brand. It is the first work by 101 for Mr Kipling since the start-up picked up the business last year....The 30-second TV spot shows a grandmother at home with her grandchildren. The brand aims to broaden its appeal from traditional cakes to convenient snacks, and is targeting mothers. Iwan Williams ... for Premier Foods. The TV ad is the start of a new marketing campaign for the brand in 2012." The ad ...

Lipton 'fan' by DDB Paris

Lipton has launched a campaign starring its brand ambassador, Hugh Jackman, created by DDB Paris.

Chrysler 'it's half-time in America' by Wieden & Kennedy Portland

The ad is also on the brand's YouTube channel and viewers are encouraged to interact with the campaign through Facebook or Twitter. ...

McDonald's 'first day' by Leo Burnett

McDonald's UK launched its latest brand TV ad on 4 February during the break for Supernanny US on E

Durex 'how in-sync are you?' by Euro RSCG London

Euro RSCG London has created a social media and TV campaign for Reckitt Benckiser's Durex brand.

The AA 'who will stop Jack Frost?' by McCann London

The campaign introduces Jack Frost, who freezes people. A trailer with no AA branding was released before the full ad went live on StopJackFrost.com, which redirects users to the AA website . The ad was created ?by Matt Crabtree and Si Hepton, and directed by Matthias Hoene through Partizan. ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.