Xbox to add educational content and iPlayer
14 Mar 2012 | by Matthew Chapman
interactive educational content for kids through partnerships with brands including Sesame Street.
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Zeebox plots first screen integration with TV manufacturers
27 Mar 2012 | by Sarah Shearman
social TV because "people want their opinion heard". He said agencies and brands should think about ...
Think BR: Social TV - choose your own adventure
27 Feb 2012 | by Guillermo Christen
-in, tweet and engage with TV apps for this to happen. It means brands have - and are aware of - an always-on connection with their customers. It is important because it implies that brands are becoming aware ... at this item online , Let me know when any of my friends are watching . Social TV means that brands now ...
M&S launches first Samsung TV app
02 Feb 2012 | by Matthew Chapman
on the televisions allow viewers to open content from branded apps and the internet, while the television also allows ...
Blinkbox COO lays out platform ambitions
27 Jan 2012 | by Matthew Chapman
will not affect the direction of Blinkbox. He said: "There is no intention to take away the Blinkbox brand ...
2012 CES offers a glimpse into the future for brands
19 Jan 2012
. As ever, the challenge for marketers and brands alike will be to spot the potential among the vast array ...
Number 10 digital guru Nick Jones to chair judging at Revolution Awards
19 Dec 2011 | by Staff
year s Agency of the Year award was picked up by Saint@RKCR/Y R, while winning brands included Volvo ...
Sector analysis: Digital recruitment remains media's top priority
14 Nov 2011 | by Joe Lepper
that agencies and owners rush to the digital land grab that will prop up the future of their brands, media ...
Think BR: It takes two to tango
25 Oct 2011 | by Guy Phillipson
access to brand campaign data. A brief look at the latest IAB/PwC stats tell, half the story: Online ... at brand level allied to one-to-one communication, at scale, is here. And the new watch word ... data-driven measurement systems to understand the combined effectiveness of integrated brand campaigns ...
Online adspend hits £2.3bn as entertainment drives growth
05 Oct 2011 | by Sarah Shearman
revealed that UK brands had boosted their online spending by 13.5% on a like-for-like basis in the first ... attractive to brands and advertisers." Phillipson said the "FMCG story", however is "most interesting ... the financial sector. Brands including Tesco, Marks and Spencer, Virgin, Sky and Ford are among the top 20 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
