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Cadbury 'charity shop' by Fallon

Created by Sam Hibbard and directed by Megaforce the ad launches with a 60 second version. This Glass and Half Full Production is set to go beyond the TV with a campaign set to deliver new ways to participate with the brand across digital, events and PR. ...

Heineken appoints Publicasity for trade press brief

and raise the profile of its portfolio brands....The company, which sells the Heineken, Foster s, Kronenbourg, Strongbow, Bulmers and John Smith s brands, appointed Publicasity after a pitch process. In particular, Publicasity will be responsible for amplifying Heineken s recently launched Star Retailer programme which offers off-trade retailers simple ...

Chime pushes ahead with Bell Pottinger sale

constituents of the Bell Pottinger brand. The businesses included in discussions are Bell Pottinger Sans ...

Figleaves hires Talk PR for media and consumer drive

Online lingerie retailer Figleaves has brought in Talk PR to help grow the brand's media...and live activation. The brand attracts 1.2 million customers to its site each month, delivering ...

Visa Europe signs Neil Henderson as media head

Visa Europe has raided the agency world for a new head of media as the brand prepares.... The brand is the only payment card accepted at Olympic venues. It is understood Henderson will lead the group's media relations team, assuming responsibility for the media profile of the CEO, brand ...

Carnival Cruise Lines brings in M&C Saatchi PR for UK drive

of the Carnival brand in the UK through national, lifestyle, consumer, social and trade travel media. Hides ... profile in the market and make much more noise around the brand. He said: Carnival Cruise Lines ... and Ireland. The team at M C Saatchi PR has some terrific ideas and tremendous enthusiasm for our brand ...

Sailing and equestrian brand Musto brings in Frank PR

Outdoor performance brand Musto has appointed Frank PR as its brand ambassadors prepare...in the lead-up to the 2012 Olympics and beyond. Musto s brand ambassadors compete across sailing, shooting ... brand profiling and leveraging Musto s associated sports ambassadors. Simon Busby, brand director ... collections but also develop overarching campaigns across the brand, its specialist performance areas ...

Blender company Vitamix brings in Publicasity

as the brand aims to strengthen its position in the UK market....and driving brand preference for the kitchen appliance company. Vitamix international household marketing ... experience but also one that completely understood our brand. Publicasity will effectively be our eyes ... and an overhaul of the brand s existing social media channels. Offline, Publicasity will work with the food ...

Silentnight appoints BJL for consumer and social media brief

after BJL s non-PR arm handled a brand positioning and relaunch brief at the end of 2011. BJL Group ... our strategy will help to differentiate the brand in a highly competitive marketplace. Nick Booth ...

Iceland Foods appoints Brazen PR for Queen's Diamond Jubilee campaign

that we get the media cut-through and position the brand as the ideal choice within their market for party ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.