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John Woodcock: Coalition needs to address basics

on imposing a brand of austerity that is demonstrably not working. That is certainly what has happened ...

Sailing through stormy seas

with ensuring brand and reputation are left intact. This is not easy when the public domain isn't so much ...

A right mayoral job ahead

delivered on some serious policy agendas to really cement 'Brand Boris'. Jonny Popper is managing ...

Iain Anderson: Lobbying's open book

five years, adding that the agency is now being called on to help financial services brands ...

Chime pushes ahead with Bell Pottinger sale

constituents of the Bell Pottinger brand. The businesses included in discussions are Bell Pottinger Sans ...

David Cameron is warned events are 'out of his control'

past two months for the Government. The Conservative brand is retoxifying at a faster pace with a ...

John Woodcock: Tories need to be the people's party

Miliband took an early decision to use every opportunity to brand the Tories as out of touch. He ...

Danny Rogers: Portland purchase signals industry upswing

already large portfolio of global marcoms brands. This is an optimistic premium model that has so far ... -end consultancy brand, although its expansion has not always gone smoothly. FTI Consulting has also had mixed ...

Omnicom buys majority stake in Portland

. Portland will retain its brand, as will G+ Europe. The deal comes after a working relationship between G ... . What we re trying to do is create something on top of our brand for people who want a genuine worldwide ...

Negative media hinder George Osborne's Budget

, cited as the UK s most influential media brand, was found by 54 per cent of opinion ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.