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Virgin Media 'our house' by DDB UK

DDB has launched its first brand-focused work for Virgin Media since it won the £71 million account

Splendid retains £1m Smirnoff account

awarded a global brief. Drinks manufacturer Diageo, which owns the Smirnoff brand, said the move stems from an agency review led by the New York office for the vodka brand s global PR and earned media ... 's offices in New York and Sydney. Simon Breckon, Western Europe brand director for Vodka, said: 'With a ...

Expedia hires Fleishman-Hillard after European consolidation review

-Hillard in London, said: There's a huge, renewed momentum behind them as a brand and in terms of innovation. We ...

Futura Foods calls in Brazil PR to promote Greek cheeses

Brazil PR will handle the UK PR, social media and launch activities of the brand, which features feta and halloumi, as well as lesser-known varieties such as Graviera and Saganaki. Brazil s role ... untapped market, and we have created a completely integrated campaign that will bring this new brand to UK ...

Casio hires Exposure for consumer drive

for the 2012 and 2013 Formula 1 season by branding its Edifice watches with the Red Bull logo and colours. ...

MySpace in agency talks ahead of brand relaunch

The once-leading social media site MySpace has held talks with agencies as it prepares for a brand...the brand has looked to reposition itself away from pure social media and towards a focus on entertainment ...

Procter & Gamble consolidates Pampers European and UK comms

and UK comms for its Pampers brand into one agency as part of its drive to improve efficiency....uses the agency for the disposable nappy brand's EMEA activities. The news follows last month's revelation that P G had moved global PR duties for its Vicks brand to MSLGroup, which previously handled only ... brand PR manager Catherine McMahon confirmed the account shift but declined to comment on further ...

Centrica plots overhaul of British Gas' comms

Centrica has launched a major pitch process for an agency to help mould the brand reputation

Broadbandchoices.co.uk seeks consumer agency

The site, which is part of the Consumerchoices.co.uk group, has launched a hunt for a consumer agency as it seeks to grow its brand. Consumerchoices.co.uk PR manager Emily Church told PRWeek that the brand has shortlisted up to three agencies, which will be pitching in the coming weeks. Church said ...

Sports lifestyle brand Extreme Group seeks agency for lifestyle push

alternative sports lifestyle brands....brand Extreme Destinations, driving experience company Extreme Element and sports beverage brand Extreme ... -by-project basis by grouping brands together for briefs. It is thought this is the first time it has looked for an agency to work across its entire portfolio. In 2004, the brand hired Frank PR to handle media backlashes ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.