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TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

02 Feb 2012 | by Staff

B2B DesignUK, the graduate recruitment taxi test campaign eBay UK, Christmas brand ... .com Adam Eve, SS11 fashion banners Essence Digital, Chrome better web Mediaedge CIA, from brand ambassador to branded content Mediaedge CIA, Tintin and the secret of a great premiere Tullo Marshall ...

We'll Call You: Netflix

18 Jan 2012

great the product is. We are also always looking at signing new licensing deals with major brands. We ...

BT rolls out messaging tool to increase sales conversions

27 Sep 2011 | by Matthew Chapman

ensuring that we maintain core brand values. "However, the most important aspect has been the really ...

What digital marketers can learn from DM

20 May 2011 | by Kim Benjamin

, brands have all too often been accused of looking at direct mail in terms of volume, rather than value ... created, and they have been credited with helping Boots increase its seasonal profits. 'Brands face a ... recipients to engage with the brand via social media and its website. 'The impact of the physical ...

We'll Call You - John Lewis

16 Feb 2011

this 'bricks and clicks' phrase to me? JL: Well ma'am, it means that we match prices with brands that have a ...

E.ON in push to convert home mover prospects

27 Jan 2011 | by Daniel Farey-Jones

Utility brand E.ON has become the first brand that uses sampling channel Home Move Box to make...The Home Move Box service delivers samples and marketing material from brands including John Lewis, Virgin Media and Fairy, to opted-in recent home movers. Since taking over as HMB's utility partner from British Gas in October, E.ON has reached around 50,000 households. It is now paying ...

Marketing's Contact Centre League Tables 2009

06 May 2009 | by Richard Abbott

-fareast-language:#0400; mso-bidi-language:#0400;} As cash-strapped consumers stay close to the brands they trust ... on hold for an extended period before cutting them off is hardly likely to endear them to a brand. In fact ... , but they play a key role as a higher proportion of budgets are shifted below the line and brands seek to protect ...

Granby taps into the growth of outsourcing

28 Nov 2008 | by Nikki Sandison

experience of working with clients supporting other brand and promotional activity, and we're immensely proud ...

Contact Centre top tips for marketers

24 Nov 2008 | by Richard Abbott

of outsourcing and reveal how their companies manage to act as direct extensions of a client's brand...business. We understand brands, looking after brands and communi-cating brands better than anyone else ... 'Make sure that the brand message you are putting out to your customer is parallel to the investment ... there is that weave within your business so that everyone, not just the marketers, understands your brand strategy ...

Opinion: When did you last ask your customers 'why?'

24 Oct 2008 | by Chris Hancock

of the only means of human contact between brand and consumer, most stick to the preconceived formula ... to be much more valuable. Brands are beginning to realise how the value of the voice channel has been ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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