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O2 is ramping up its efforts to improve its customer experience and create a stronger brand...as part of a new "fresh thinking new possibilities" brand strategy. O2 wants to create an "open, bold, clear and trusted" brand as it expands its business beyond telecoms services into other areas ... strong and clear brand across all touch points, from advertising creative to packaging. Follow ...
together". Peter Cronin, managing director of Acuity said: "Most non-premium automotive brands are trying to move their products 'up-market' in attempts to increase margins. Brands in this space ...
for the magazine and bring in new brand partners and revenue streams. Bob Gamble OBE, head of membership ...
transfers for 17 months and 0.5% cash back on all purchases. Alastair Pegg, head of brands and marketing at Nationwide, said the card underlined the brand's commitment to the 'We're On Your Side' positioning ...
B2B DesignUK, the graduate recruitment taxi test campaign eBay UK, Christmas brand ... .com Adam Eve, SS11 fashion banners Essence Digital, Chrome better web Mediaedge CIA, from brand ambassador to branded content Mediaedge CIA, Tintin and the secret of a great premiere Tullo Marshall ...
The Noble Desserts Holdings brand has approached agencies directly for the business. DDB currently handles G 's advertising account. The agency picked up the business in a pitch against Bartle ... relaunched the pudding company under one name, G Puds, consolidating both its dessert brands G Chocolate ...
for as a brand. And, more than that, as I placed my order, I also had a sense of the quality I should ... s way of welcoming me to their brand. If so, I applaud their intelligence. (Although it would have been ... brands, you can be damn sure of its relevance to famous names. Simon S Kershaw is a creative ...
, brands have all too often been accused of looking at direct mail in terms of volume, rather than value ... created, and they have been credited with helping Boots increase its seasonal profits. 'Brands face a ... recipients to engage with the brand via social media and its website. 'The impact of the physical ...
, direct mail and print for the Orange, T-Mobile and Everything Everywhere brands, estimated at £10m per...brands to a single agency. Communisis will supply point of sale, publications and outdoor media for all three brands. The appointment does not effect Everything Everywhere's creative direct mail ... developed technologies in helping Everything Everywhere to flex the unique brand identities of T ...
Utility brand E.ON has become the first brand that uses sampling channel Home Move Box to make...The Home Move Box service delivers samples and marketing material from brands including John Lewis, Virgin Media and Fairy, to opted-in recent home movers. Since taking over as HMB's utility partner from British Gas in October, E.ON has reached around 50,000 households. It is now paying ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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