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VIDEO: Ryanair's O'Leary launches hotel comparison site

19 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

-star accommodation. O'Leary told Marketing that the brand will be spending 1m on email marketing for the hotels ... site because, "Ryanair is a well-known brand, but Ryanairhotels.com isn't, and we want to get ... to build up the promoting, the advertising, and the brand of the Ryanairhotels.com website." O ...

Tesco boosts Clubcard with last-minute deals and 'love loyals' plan

17 Apr 2012 | by Rachel Barnes

with the relaunch of its 20-year-old 1.1bn Value sub-brand as Everyday Value. It has also begun selling products ...

Taming the data deluge

05 Apr 2012 | by David Benady

how the two sides can jointly control the tide, including the advent of brand 'data stores'....capacity. This torrent of data makes it hard for marketers to ensure their brand messages are heard ... "eating plans" that exist among their brand franchises, brand managers and chief marketing officers have a ... that brands need to search the data they have for clear and relevant insights. Meanwhile, Stephanie Maurel ...

Data marketers should stick to subjects consumers care about

30 Mar 2012 | by John V Willshere

The idea of making boring data fun may appeal to brands, but it is flawed. John V Willshere argues...somebody loves, and creating a meaningful interpretation of that. I would argue that, for a brand, using ... that can make brands stand out. ...

Confused.com extends Nectar partnership

29 Mar 2012 | by Alex Brownsell

The Admiral-owned price comparison website will offer 1,000 Nectar points across home, pet, bike, van, life and motor insurance, four months after first introducing the partnership. The offer will be promoted with a new TV and radio ad, again featuring its animated brand character and version of disco ...

Royal British Legion to revamp communications programme

02 Mar 2012 | by Matthew Chapman

for the magazine and bring in new brand partners and revenue streams. Bob Gamble OBE, head of membership ...

Historic Twitter data opens to brands

29 Feb 2012 | by Ed Owen

A Twitter data mining tool, Historics, is now able to examine tweets and trends from the social network that are up to two-years old.

Tesco must find a new role for Clubcard

15 Feb 2012 | by Alan Mitchell

by the money suppliers pay the retailer for data about their brands' sales and promotional performance ... generating positive sentiment toward the brand. Looking back on the phenomenon at a European conference ... the Tesco brand. 'Before, Tesco was a force for good for consumers. It used market forces to benefit ...

Editor's comment: Clubcard: reinvent or face extinction

15 Feb 2012 | by Noelle McElhatton

became part of brands' lingua franca. Behavioural targeting may be a blunt tool, but the discipline ...

Chrysler re-launches with £10m Super Bowl campaign

03 Feb 2012 | by Alex Brownsell

Car brand Chrysler is kicking off a £10m campaign to re-launch the brand in the UK, starting with a...do", to focus on the brand's "grittier, urban, no-nonsense" reputation. It follows a decision ... , and is joined by the rest of the rest of the Chrysler range. Nigel Land, brand director at Jeep Chrysler, said: "These are exciting times for Chrysler, which has seen great success for the brand in the States ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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