Brand barometer: Volkswagen Polo viral campaign reviewed
24 May 2012
year. SureMen: Freddie Flintoff Unilever brand SureMen released this clip of brand ambassador ...
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Conde Nast offers advertisers tablet metrics
25 May 2012 | by Nick Batten
will become increasingly significant as consumer scale from more brands on more devices continues to increase ... for premium advertisers later in the year. In addition, Cond Nast is investing further in brand ...
Facebook 'plotting ad-tracking system'
24 May 2012 | by Sarah Shearman
by Facebook's sales team to brands. Facebook did not respond for requests for comment at the time of publishing. Facebook has been working to improve measurement for brands on the site and recently ...
Old El Paso readies Jubilee-themed campaign
22 May 2012 | by Maisie McCabe
Old El Paso, General Mills' Mexican food brand, is to launch a targeted outdoor and digital...weekend!' and branded messages on the screens at the official Jubilee viewing will encourage the crowd ... London, said: "Our brand strategy for 2012 has sociability and conviviality at its core so we ve embedded ... . He said: "The brand sits at the heart of friend and family occasions, so the Jubilee weekend ...
Newspaper Marketing Agency relaunches as Newsworks amid 'need to think differently'
21 May 2012 | by Arif Durrani
The symbolic shift is being driven by chief executive Rufus Olins, who joined the body in January 2012, and attempts to better represent newspaper brands now operating across a range of different platforms, in addition to the printed word. Content traditionally associated with newspaper brands is now ...
The Economist develops ad network Ideas People
18 May 2012 | by Daniel Farey-Jones
and online brand-building ads. He said: "We also felt there was a lack of transparency in the market and that context matters a lot for branded content. It's a way for us to capture more marketing dollars." The move ...
Brand barometer: Network Rail viral campaign reviewed
18 May 2012
brand which launched in the UK this year, enlisted Ashton Kutcher for this viral video. However ...
Media360: Zeebox is social media app to watch says MEC's Fletcher
17 May 2012 | by John Reynolds
This was the verdict of David Fletcher, head of analytics and insight at WPP-owned MEC, who was speaking at today's Media360 event on a session entitled "Dynamic Creative: What are the opportunity for brands?" Fletcher looked at a number of issues for brands in an increasingly data-focused world ...
Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief
17 May 2012 | by Maisie McCabe
industry, according to Frank van der Post, managing director of brand and customer experience at BA....to build a engagement platform. It is very important these days for brands to engage with their customers ...
Metro leads cross-media partnership for Men In Black 3
17 May 2012 | by Nick Batten
which also fits into the house look and brand of all four media owners. Players can also access the game ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
