Age UK 'brand launch' by Karmarama
20 Apr 2010
aims to raise awareness of the Age UK brand and promote its services to those who most need them.
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Art Fund 'national art pass' by 101
20 May 2011
branding for the scheme and designed the membership packs and launch materials, including digital ...
Tesco gives ready meals multimillion-pound revamp
24 May 2012 | by Matthew Chapman
Radio and outdoor activity launched today (24 May). Tesco is relaunching its entire range of ready meals and as well as revamping the recipes, it has also overhauled the packaging. This follows the recent launch of the retailer's Everyday Value own brand range . The first lines to be upgraded ...
New look for Marketing Design Awards
23 May 2012 | by Kim Benjamin
introduced and a judging panel of key industry figures drawn from the marketing, design and branding sectors....prominent brands and design agencies that are committed to championing and recognising achievements ... ' expectations and demands. Brands and their design agencies are meeting these challenges and the Awards serve ...
M&S profits drop for first time in three years
22 May 2012 | by Matthew Chapman
S is overhauling its stores in order to make navigation easier and segment them through the clothing sub brands, which it began advertising as stand alone brands for the first time last year. The retailer has ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
valuable global brands, while UK brands including Tesco and O2 have slipped down the table....The eight UK brands in last year's BrandZ top 100 lost 10% of their collective brand value ... global brands increased their brand value by 10%, with Apple's 19% increase to $183bn increasing its lead ... in fifth with a value of $76.7bn. Vodafone, the most valuable UK brand, held on to 12th place despite a ...
Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers
22 May 2012 | by Noelle McElhatton
agility means a brand manager role altered beyond recognition since the first serious attempt to define the position back in the 1930s (see Marketing's main feature, page 28). What a young Procter Gamble brand ... to social media, retailer power and globalisation. The brand managers that populate her team today need ...
Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'
21 May 2012 | by Noelle McElhatton
that because we can carry those sites on our open platforms. You re a mass market brand and it s hard ... social media will be more effective for brand adoption than TV... I wouldn t wish to disagree with Paul ...
John Lewis partners Kuoni for first 'shop within a shop'
18 May 2012 | by Matthew Chapman
The Kuoni outlets will offer the full range of holidays available form the brand, which ... , as well as in Reading, Southampton and Cardiff. John Lewis already has beauty concessions from brands ... brands by using John Lewis furniture and Kuoni fittings. Kuoni's concessions will be located ...
Think BR: In whom we trust
18 May 2012 | by Jo Boyd
How can brands earn trust and create a proposition that lives up to consumer expectation, asks Jo...and domestic stability, there is evidence that they are looking to the past and returning to those brands ... s Angels and Hawaii Five-O are back. In the UK the Dunlop fashion brand and Dewhurst butchers are being re-launched, while House of Fraser has brought back vintage fashion brand Biba. This serves as a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
