Smart 'Smart app' by Weapon7
02 Dec 2011
Smart, the automotive brand, has launched a smartphone app that invites drivers to take a fun road
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Adidas 'Space Diver launch' by Creature London
27 Mar 2012
Creature London has launched its first work for Adidas since winning a place on the brand's roster
Think BR: What brands can learn from start-ups
25 May 2012 | by Ronnie Crosbie
It's time for brands to embrace the new generation of innovators, writes Ronnie Crosbie, planning.... And this is where big brands can learn a thing or two from start-ups. O2 is leading the way, having recently made ... . And it s this not-yet-jaded passion that is the key to Instagram-like innovation. Although most brands don t even ... saturated culture, if brands don t give consumers what they want, consumers will use the internet to find ...
FindaProperty and Halifax launch home finder app
08 May 2012 | by Matthew Chapman
director, said: "I'm certainly not thinking about it as to whether it's a transactional tool or a brand ...
Google rolls out rival to Apple and Microsoft cloud storage services
25 Apr 2012 | by Sarah Shearman
billion files every two days. But Google will be hoping that its brand reputation, coupled ...
Shop Direct in push to link print to digital marketing
03 Apr 2012 | by Matthew Chapman
The retail group, which owns brands including Littlewoods, Very and isme, is building on its ... content across its entire brand portfolio. Gareth Jones, group retail director at Shop Direct, said ... to drive further cross-platform engagement with our brands and to increase traffic and conversion ...
Think BR: Brands must play part to build trust in apps
02 Apr 2012 | by Rimma Perelmuter
s innovation and dynamism in creating consumer facing businesses, brands and agencies. This of course is a huge concern and it s vital that brand marketers work with the mobile industry to safeguard innovation ... , developers, brands and mobile agencies. Everyone needs to participate in the creation and adoption ...
SXSW: Five hot topics at SXSW Interactive
13 Mar 2012 | by Sarah Shearman
More than 20,000 digital and agency creatives and brand marketers flocked to SXSW Interactive...technologies. The event, famed for its thought leadership, has also caught big brands' attention. Sponsors ... discovery' apps include Banjo, Glancee and Sonar. 2. Telling the brand story The 'Brands as patterns' session on day two sparked plenty of discussion. It addressed the difficulty of brands telling a coherent ...
Research points to widespread smartphone take-up this year
09 Mar 2012 | by Matthew Chapman
are quickly becoming a mainstream marketing channel that few retailers and brand owners can afford to ignore ...
Future lanches iPad guide app hours after product unveiling
08 Mar 2012 | by Ed Owen
Future Publishing's Tap! and MacFormat brands have launched a guide to the new iPad, which
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
