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The campaign, by Fallon, introduces a new strapline and positioning for the brand, encouraging people to take time out and enjoy themsleves. The brand will be supported by a 3.5 million campaign, including six-sheets near CTNs, cinema advertising and video on demand. ...
the brand. It is the first work by 101 for Mr Kipling since the start-up picked up the business last year....The 30-second TV spot shows a grandmother at home with her grandchildren. The brand aims to broaden its appeal from traditional cakes to convenient snacks, and is targeting mothers. Iwan Williams ... for Premier Foods. The TV ad is the start of a new marketing campaign for the brand in 2012." The ad ...
Lipton has launched a campaign starring its brand ambassador, Hugh Jackman, created by DDB Paris.
Facebook page. The work follows the beer brand s "friend recovery" campaign last year and the Andes ...
Euro RSCG London has created a social media and TV campaign for Reckitt Benckiser's Durex brand.
The campaign introduces Jack Frost, who freezes people. A trailer with no AA branding was released before the full ad went live on StopJackFrost.com, which redirects users to the AA website . The ad was created ?by Matt Crabtree and Si Hepton, and directed by Matthias Hoene through Partizan. ...
The Italian eyewear brand Persol is launching an online animated ad campaign, created
Work Club has created a new campaign for Ballantines whisky inspired by the brand's strapline
The agency has produced six videos available on a dedicated YouTube channel that depict a Perrier-branded club hosting a talent contest. The more YouTube visitors that click on the video, the hotter the temperature appears to get in the club, prompting a new video to be released. Fans can enter a Facebook ...
The brand shares 50% of its profits with the charity Fight For Peace (Luta Pela Paz), which aims to steer young people towards boxing and martial arts, as an alternative to criminal activity in the favela community. The film tells the true story of Roberto Custodio, a young boxer who was supported ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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