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Nike marketing boss attacks 'institutionally analogue' businesses

wristband for our interview at the Farringdon HQ of the brand's digital agency, AKQA. The band, which ... of movement is unavoidable, even for a marketer from Nike, the brand which famously never stands still ... has been evaporated.' The question Velocity poses, as does Marketing , is where do brands go from ...

Bing steps up challenge to Google with new 'social search' feature

that when it removed any trace of Google and Bing branding in January of last year 34% people preferred Bing ...

Olympic organisers must prepare for huge demand on mobile network, says eBay

, brands will be trying to capitalise on the chance to engage with customers through mobile devices, using ... ." Mobile adspend has already seen a huge percentage increase as big-spending FMCG and retail brands invest ...

Royal Caribbean appoints OMD for search and social

RCL Cruises, the owner of Royal Caribbean brand, has appointed Omnicom's OMD UK to handle its...Club Cruises, said: "Both SEO and social media are central to building awareness of our brands amongst ... and are confident they will ensure that our brands are front of mind in the digital arena." Follow Maisie ...

Google rolls out rival to Apple and Microsoft cloud storage services

billion files every two days. But Google will be hoping that its brand reputation, coupled ...

WPP launches innovation unit GroupM Next

of that usage on brand marketing. GroupM Next will be headed by Chris Copeland, chief executive of GroupM ... media and the way consumers and brands behave. These changes are of paramount importance to GroupM ...

SXSW: Five hot topics at SXSW Interactive

More than 20,000 digital and agency creatives and brand marketers flocked to SXSW Interactive...technologies. The event, famed for its thought leadership, has also caught big brands' attention. Sponsors ... discovery' apps include Banjo, Glancee and Sonar. 2. Telling the brand story The 'Brands as patterns' session on day two sparked plenty of discussion. It addressed the difficulty of brands telling a coherent ...

Industry View: Will Apple unveil an iPad 3 tonight?

consumer whose brand experience must be consistent across every enabled device. Apple already has a ... as the leading home computer. Whatever today's announcement, it's time for brands to get serious about tablet ...

What Google's privacy changes mean for advertisers

Generator, Brand Pages and Sponsored Stories at their fMC Conference yesterday. ...

Brands struggling to follow consumer journey online, finds IAB

Over half of brands still struggle with following and understanding the journey of a potential...marketers from across all sectors, including entertainment, retail, FMCG and automotive, 53% of brands had ... for marketers, according to the IAB. It also found that only 13% of brands feel they have sufficient amount of performance data to help them with attribution modelling. Search integration is still a challenge for brands ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.