22 May 2012
| by Andrew Fisher
adverts at this year s Super Bowl, when we partnered with a third of the brands that advertised during ...
exclusive content and receive special offers.
This dramatically increased brand engagement ...
on to interact with the commercial, interacting and developing an affinity with the brands.
As the digital ...
18 May 2012
| by Sarah Shearman
Mobile is set to be the "biggest branding product on the planet", but advertising on it can prove a...' and 'How brands are making the most of mobile'.
In contrast to other media, such as TV or radio which ...
made it a "special place, demanding special care". "If brands are not to be resented in this highly ...
and invest so much of myself in this device, I don't want it hijacked. Brands can join in, but not invade ...
15 May 2012
| by Luke Harris
more than doubled in the last twelve months to 203m , as brands and advertisers ramp up investment ...
.
It s an extremely exciting time in mobile advertising right now, with big brands ready to invest and experiment ...
that when 4G arrives brands and mobile agencies are ready to hit the ground running and take full advantage ...
14 May 2012
| by Nicola Clark
wristband for our interview at the Farringdon HQ of the brand's digital agency, AKQA.
The band, which ...
of movement is unavoidable, even for a marketer from Nike, the brand which famously never stands still ...
has been evaporated.' The question Velocity poses, as does Marketing , is where do brands go from ...
08 May 2012
| by Matthew Chapman
director, said: "I'm certainly not thinking about it as to whether it's a transactional tool or a brand ...
03 May 2012
| by Matthew Chapman
, brands will be trying to capitalise on the chance to engage with customers through mobile devices, using ...
."
Mobile adspend has already seen a huge percentage increase as big-spending FMCG and retail brands invest ...
23 Apr 2012
| by Christopher Smith
Consumer take-up of Near Field Communication (NFC) has been slow so far but brands should...NFC has been hovering on the edges of consumer adoption for some time and brands are yet to take ...
and QR codes.
The slow uptake by brands has been largely due to the lack of NFC-enabled handsets ...
the key communication channel between brands and their customers, NFC will add a further layer ...
02 Apr 2012
| by Rimma Perelmuter
s innovation and dynamism in creating consumer facing businesses, brands and agencies.
This of course is a huge concern and it s vital that brand marketers work with the mobile industry to safeguard innovation ...
, developers, brands and mobile agencies.
Everyone needs to participate in the creation and adoption ...
22 Mar 2012
| by Ian Carrington
Brands are missing out if they do not have a mobile optimised website, writes Ian Carrington
21 Mar 2012
| by Daniel Farey-Jones
than TV, he explained.
However, he told brands they needed to grasp the overall opportunity ...
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