Evidon and DoubleVerify integrate privacy and ad verification
24 May 2012 | by Daniel Farey-Jones
among brands and agencies in the verification space, so integrating our technologies to help us scale ...
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Aurasma head Martina King departs amid HP turmoil
25 May 2012 | by Matthew Chapman
and is also being adopted by brands for initiative including virtual window shopping. Tesco is running ...
The Economist develops ad network Ideas People
18 May 2012 | by Daniel Farey-Jones
and online brand-building ads. He said: "We also felt there was a lack of transparency in the market and that context matters a lot for branded content. It's a way for us to capture more marketing dollars." The move ...
Olympic organisers must prepare for huge demand on mobile network, says eBay
03 May 2012 | by Matthew Chapman
, brands will be trying to capitalise on the chance to engage with customers through mobile devices, using ... ." Mobile adspend has already seen a huge percentage increase as big-spending FMCG and retail brands invest ...
Twelve months on and the ICO is ready to enforce 'cookie' law
30 Apr 2012 | by Sarah Johnson
for compliance fast approaching the ICO has been helping brands take steps towards developing their websites ... s Audit Bureau of Circulations (ABC) Interactive event, Evans said the ICO now expected action from brands ... permission from users before they can do this. Evans acknowledged that brands would not be "overly excited ...
Shop Direct in push to link print to digital marketing
03 Apr 2012 | by Matthew Chapman
The retail group, which owns brands including Littlewoods, Very and isme, is building on its ... content across its entire brand portfolio. Gareth Jones, group retail director at Shop Direct, said ... to drive further cross-platform engagement with our brands and to increase traffic and conversion ...
DataXu appoints Bruce Journey as international MD
20 Mar 2012 | by Daniel Farey-Jones
, trusted technology partner to brands and their agencies." Follow Daniel Farey-Jones on Twitter ...
Specsavers becomes latest brand to adopt gamification
08 Mar 2012 | by Matthew Chapman
Specsavers' "angry chef" online game will be accompanied by an MSN homepage takeover on 12 March. It will subsequently be available to play via Specsavers' Facebook page. The game, created by the brand's in-house advertising department Specsavers Creative, features a man who mistakes a kitchen for a sauna and is chased ...
Industry view: How will the 'new iPad' change marketing?
08 Mar 2012 | by Matthew Chapman
on as any key red-carpet event in the calendar. Content generators and brands need to have a focus ...
Industry View: Will Apple unveil an iPad 3 tonight?
07 Mar 2012 | by Matthew Chapman
consumer whose brand experience must be consistent across every enabled device. Apple already has a ... as the leading home computer. Whatever today's announcement, it's time for brands to get serious about tablet ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
