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Mobile is set to be the "biggest branding product on the planet", but advertising on it can prove a...' and 'How brands are making the most of mobile'. In contrast to other media, such as TV or radio which ... made it a "special place, demanding special care". "If brands are not to be resented in this highly ... and invest so much of myself in this device, I don't want it hijacked. Brands can join in, but not invade ...
Brands struggling to activate sales in-store should welcome the latest mobile innovations.... But using mobile to activate sales of brands in-store is a much harder nut to crack. As things stand, this represents a huge wasted opportunity for brands. So far, the answer for brands seems to be largely through social media - Facebook, Twitter and YouTube in particular. Social media has helped FMCG brands to have ...
As consumers integrate every aspect of their digital lives, it's crucial that brands do likewise...People rarely think about brands but, when they do, they expect more from them than ever. They look behind brand promises, seeking out content and services that make those promises real. They also expect the brands in their lives to exist seamlessly across all digital platforms. This is why mobile ...
If brands are to succeed with mobile marketing, they need to understand human needs and balance...creativity. Mobile technology enables new ways of expressing our existing brand ideas and, conversely ... with brands. Mobile has magnificent potential to be evocative, to serve a higher human need. It can help us ... been found for the technology. The challenge brands face can be answered by technology, but in order ...
Sensible brands looking to nurture mobile relationships with potential customers need to take...? Or follow them on Instagram? Or run round after them on Foursquare? Similar dilemmas are faced by brands ... now live in an age of relationship marketing, and we rightly judge the success of our brands ... that brands put forward in mobile marketing. This confusion is amplified by the overwhelming desire to "have ...
love my Galaxy Nexus running on Ice Cream Sandwich. Which brands could knock the iPhone off its ...
director, said: "I'm certainly not thinking about it as to whether it's a transactional tool or a brand ...
, brands will be trying to capitalise on the chance to engage with customers through mobile devices, using ... ." Mobile adspend has already seen a huge percentage increase as big-spending FMCG and retail brands invest ...
Consumer take-up of Near Field Communication (NFC) has been slow so far but brands should...NFC has been hovering on the edges of consumer adoption for some time and brands are yet to take ... and QR codes. The slow uptake by brands has been largely due to the lack of NFC-enabled handsets ... the key communication channel between brands and their customers, NFC will add a further layer ...
than TV, he explained. However, he told brands they needed to grasp the overall opportunity ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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