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Cadbury 'charity shop' by Fallon

Created by Sam Hibbard and directed by Megaforce the ad launches with a 60 second version. This Glass and Half Full Production is set to go beyond the TV with a campaign set to deliver new ways to participate with the brand across digital, events and PR. ...

Freggo ‘taste’ by OgilvyOne

’ campaign for new UK brand Freggo....The brand is a new venture from the owners of the popular Gaucho group of Argentinian restaurants. A computer programme captures six core elements of the ice cream flavour. The response data (sweetness, richness, creaminess, juiciness and so on) are fed into the program to define how the visuals ...

One 'the story of Oneness' by Team Saatchi

The first ads for the One brand, the essential products company that donates profits

Pretty Polly 'hunt for legs 11' by BMB

on their favourite legs. The winner, who will become a brand ambassador for a year as well as receiving a modeling ...

Stella Artois Black 'the night chauffeur' by Mother

AB InBev is launching its new lager brand Stella Artois Black with an immersive theatre production.

Boots revamps pharmacies to reflect specialities

great patient care and they like having the Boots brand sitting in the hospital." The brand has already ...

Unilever tops 2012 Marketing Society Awards nominations

) Blue Rubicon New brand Be clear on cancer (COI-Department of Health) M C Saatchi i ... Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...

Weight Watchers makes high-street debut with branded store

-on-one weight-loss consultations and attend group support sessions, as well as purchase branded goods ... the UK if the Reading pilot proves a success. The first shop opens after the brand redesigned ... . It is the latest in a series of projects undertaken by the brand over the past 18 months, including the new ...

Heineken unveils London Olympic venue

official Netherlands and Holland Heineken House-branded merchandise. Hans Erik Tuijt, Heineken's global ...

Peugeot targets younger drivers with YouTube push

. The competition will run from 25 April to the end of June. Nick Crossley, brand advertising, partnership ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.