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Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers

22 May 2012 | by Noelle McElhatton

agility means a brand manager role altered beyond recognition since the first serious attempt to define the position back in the 1930s (see Marketing's main feature, page 28). What a young Procter Gamble brand ... to social media, retailer power and globalisation. The brand managers that populate her team today need ...

Save the planet marketing 'won't change consumer behaviour'

03 May 2012 | by Gemma Charles

Brands rolling out catch-all "save the planet" initiatives, such as Procter & Gamble's 'Future

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

) Blue Rubicon New brand Be clear on cancer (COI-Department of Health) M C Saatchi i ... Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...

M&S launches recycling initiative fronted by Joanna Lumley

26 Apr 2012 | by John Reynolds

or unwanted items of clothing of any brand when they buy a new garment, so it can be reused, recycled ...

Is marketing at a crossroads?

14 Mar 2012 | by Arif Durrani

agency, MPG Media Contacts, around its 'Meaningful Brands' proposition. The book identifies three broad ... lines of the branding wars". Dramatic? You better believe it. In 246 pages, Lindstrom charts one man ... promises to fundamentally change brands for the better. He offers: "In our hyper-connected world ...

Interactive: Twelve ideas for 2012

10 Jan 2012 | by Nicola Clark

of the moment to record it, with huge implications for brands. Dan Hagen, head of planning at Carat, says ... consumer trend in 2012. He points to the success brands such as Spotify and The Guardian have had ... in just nine days. In an age of diminishing profit margins, the continued success of Apple, a brand ...

CSR departments are redundant, says Unilever's Weed

29 Nov 2011 | by Matthew Chapman

Brands should build corporate social responsibility (CSR) into all their working practices rather

Unilever and Sainsbury's predict sustainable lifestyles by 2020

10 Oct 2011 | by Loulla-Mae Eleftheriou-Smith

. It aims to act as a "practical tool" to help retailers, brands and manufacturers in the global consumer ... to rise higher up the agenda over the coming years, so it is key that brands work to ensure they can ... -proofing your business and building trust and brand loyalty that will last for years to come." Unilever ...

Mars pledges to eradicate emissions by 2040

28 Sep 2011 | by Matthew Chapman

The confectionary giant behind the brands Skittels, Galaxy and Snickers, among others, is committing to eradicate greenhouse gas emissions from all its factories and offices by 2040 without the use ... 's first Fairtrade certified brand as part of commitment to sustainably source cocoa. Mars president ...

Mark Cridge: A brand can only truly be green if its consumers are too

04 Aug 2011 | by Mark Cridge

I love fresh orange juice. The fresher, the better. While I don't go as far as squeezing my own oranges every morning along with a warm croissant, I can easily get through a carton a day - the smooth version, of course, not the one with the bits in it.

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