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The Year Ahead for ... Data

without data". And so it follows that the marketing and communications industry (representing brands ...

Think BR: Moving media measurement into the 21st Century

channels that deliver great results - be it response or brand metrics - aren t always those that have the best Rajar, BARB or NRS scores. That s great for brands that can identify those opportunities ...

What is the future for product placement?

in the near future. Although brands in these categories will often naturally appear in shows as part of script ... factors of "brand presence" with "brand integration with content", is robust and widely acknowledged ... -quality engagement combined with first-class value. NICK PRICE HEAD OF CONTENT FOR BRANDED, MPG MEDIA CONTACTS ...

PHD and Global celebrate as Media Week Awards 2011 winners revealed

Newspapers Shell Owner - Media brand Gold Google You Tube Silver Ocean Outdoor ...

Media Week Awards sold out

Vizeum. Other awards categories include Media Brand of the Year; International Campaign; Media ... for McDonald's Media owner categories: Media brand of the year BBC Magazines- Top Gear BBC ...

Awards set to be biggest media event of the year

Vizeum. Other awards categories include Media Brand of the Year; International Campaign; Media ... : Media brand of the year BBC Magazines- Top Gear BBC Worldwide Good Food Discovery Channel ...

Media Week Awards full shortlist revealed

's Media owner categories: Media brand of the year BBC Magazines- Top Gear BBC Worldwide ...

David Wilding: Algorithms do not always provide an engaging solution

to be exposed to your brand), but I was particularly struck by the assertion that brands should measure the resulting "reach and frequency of social media brand impressions". Seriously? Has it come to this? Here ... down to reach and frequency on the other. But take human values out, and media and brands are much ...

Media360: A view from the speakers

, strategy director, BBH "More and more brands are going to be asking what can make their money stretch ... this year and all signs point to an even bigger future, advertisers need to articulate their brand through ... pre-roll ads which only charge when users choose to watch the ad, are encouraging brands ...

Media 360 agenda focuses on a return to growth

for innovation and happiness? Cameron Hughes, head of brand, EDF; Marc Mendoza, chief executive, MPG Media ... . Emerging media brand building This will be a fun session where five forms of new media will pitch ... organic dairy brand Yeo Valley, advised by Bartle Bogle Hegarty, which took a punt and put its entire ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.