12 Jan 2012
| by Ben Wood
without data".
And so it follows that the marketing and communications industry (representing brands ...
12 Dec 2011
| by Rhys McLachlan
channels that deliver great results - be it response or brand metrics - aren t always those that have the best Rajar, BARB or NRS scores.
That s great for brands that can identify those opportunities ...
24 Nov 2011
| by Gary Knight and Nick Price
in the near future. Although brands in these categories will often naturally appear in shows as part of script ...
factors of "brand presence" with "brand integration with content", is robust and widely acknowledged ...
-quality engagement combined with first-class value.
NICK PRICE HEAD OF CONTENT FOR BRANDED, MPG MEDIA CONTACTS ...
27 Oct 2011
| by Staff
Newspapers Shell
Owner - Media brand
Gold
Google You Tube
Silver
Ocean Outdoor ...
21 Oct 2011
| by Mark Banham
Vizeum.
Other awards categories include Media Brand of the Year; International Campaign; Media ...
for McDonald's
Media owner categories:
Media brand of the year
BBC Magazines- Top Gear
BBC ...
13 Oct 2011
| by Mark Banham
Vizeum.
Other awards categories include Media Brand of the Year; International Campaign; Media ...
:
Media brand of the year
BBC Magazines- Top Gear
BBC Worldwide Good Food
Discovery Channel ...
31 Aug 2011
| by Jeremy King
's
Media owner categories:
Media brand of the year
BBC Magazines- Top Gear
BBC Worldwide ...
04 Aug 2011
| by David Wilding
to be exposed to your brand), but I was particularly struck by the assertion that brands should measure the resulting "reach and frequency of social media brand impressions".
Seriously? Has it come to this? Here ...
down to reach and frequency on the other.
But take human values out, and media and brands are much ...
08 Jun 2011
| by Mark Banham
, strategy director, BBH "More and more brands are going to be asking what can make their money stretch ...
this year and all signs point to an even bigger future, advertisers need to articulate their brand through ...
pre-roll ads which only charge when users choose to watch the ad, are encouraging brands ...
06 Apr 2011
| by Lynsey Barber
for innovation and happiness?
Cameron Hughes, head of brand, EDF; Marc Mendoza, chief executive, MPG Media ...
. Emerging media brand building
This will be a fun session where five forms of new media will pitch ...
organic dairy brand Yeo Valley, advised by Bartle Bogle Hegarty, which took a punt and put its entire ...