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Brazen PR brought in to promote Original Source care range

with delivering a multi-layered PR campaign to promote the brand message that the range is Packed with Natural Stuff , as well as helping the brand gain credibility in the hugely competitive beauty arena. Brazen ... campaigns to boost brand awareness online and improve search engine optimisation (SEO) for the new branded ...

Carol Cone assumes global CSR role at Edelman

by Omnicom Group. At Edelman she will counsel clients on the development of corporate and brand citizenship ... and visible figure in the world of cause branding.' During her career at Cone, she developed such programmes ... this new era of public engagement, clients look to us for counsel to activate brands around social purpose ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.