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sectors: 'Consumer brands have led the way in social media, but there's been a lot of catching up ... to increase their understanding of the point at which the consumer will be engaging with a brand. People will generally not be sat in front of a PC screen engaging with your brand - it will be in the palm ...
very limited window to build our brand,' he explains. 'We know people thought we wouldn't survive ... author, describing it as being 'the end of the food chain'. 'I wanted to be advising brands on what ...
The app firm has hired Surname Surname, the consumer brand agency offshoot of Blue Rubicon, to handle its consumer PR. Hailo was founded by three London black cab drivers and is backed by Accel ... competition from brands such as www.kabbee.com, Get Taxi and Ubi, which are all looking to make inroads ...
The once-leading social media site MySpace has held talks with agencies as it prepares for a brand...the brand has looked to reposition itself away from pure social media and towards a focus on entertainment ...
Online lingerie retailer Figleaves has brought in Talk PR to help grow the brand's media...and live activation. The brand attracts 1.2 million customers to its site each month, delivering ...
interactivity through video and create branded content opportunities for clients that included Nissan ...
technology brands and services around the world, drove our thinking and passion for the business. We ... and services directly to consumers through Telef nica s commercial brands, which include O2, Movistar ...
brand, not a corporate one. Berry admitted that the brand had a very corporate feel online ...
the brand. The fact this is a great British dotcom success story that has found fortune overseas is an added ... countries. The Hope Glory team will be reporting to Nichola Sharpe, V-P of brand and comms, at BaseKit. She said: We have already started working together on defining the global messaging for our brand ...
and how comms professionals should help business and brands reach people, we ve got out use video ... with the issue of whether brands should become media owners . The piece picks out current work by brands including Red Bull and Marmite, as well as a warning story from Audi, which closed down a branded channel ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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