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The Kosovan Government has created a new TV ad campaign to change perceptions of the the formerly war-torn country.
Mobile is set to be the "biggest branding product on the planet", but advertising on it can prove a "dangerous road", warned Richard Eyre, chairman of the Internet Advertising Bureau UK.
WPP has won out against BBDO in a global advertising and branding pitch for the Bank of America and is to set up a dedicated account group called Team Bank of America.
Lucre has been enlisted to make a name for business consultancy and IBM partner Portal.
Following the Government's decision to consult on 'debranding' cigarette packets, we gather reaction from all sides of the debate.
Kimberly-Clark is one of several companies that will find its brand logos at sporting venues being covered with masking tape ahead of the Olympics.
The agency's new-client wins, record on thought leadership and creative output on campaigns such as its work for British Airways, brought a year of achievement, writes Rachel Barnes.
Too many marketers are hiding behind grand statements that actually mean little to consumers.
Sir Richard Branson's brand escapes public anger because it understands the nation's petty envies.
Customisation can give brands a competitive edge - if customer-satisfaction basics are also fulfilled.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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