Aurasma head Martina King departs amid HP turmoil
25 May 2012 | by Matthew Chapman
and is also being adopted by brands for initiative including virtual window shopping. Tesco is running ...
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Think BR: Launching Newsworks
25 May 2012 | by Rufus Olins
for taking soundings - finding out what the wider world thinks of your company, your brand and your industry ...
Trading places: this week's people moves
25 May 2012 | by Daniel Farey-Jones
marketing team. ( Marketing ) British Airways has promoted Hamish McVey from brand and design manager to head of brands and engagement. ( Marketing ) Directories brand Yell has parted company with group ...
Think BR: What brands can learn from start-ups
25 May 2012 | by Ronnie Crosbie
It's time for brands to embrace the new generation of innovators, writes Ronnie Crosbie, planning.... And this is where big brands can learn a thing or two from start-ups. O2 is leading the way, having recently made ... . And it s this not-yet-jaded passion that is the key to Instagram-like innovation. Although most brands don t even ... saturated culture, if brands don t give consumers what they want, consumers will use the internet to find ...
Evidon and DoubleVerify integrate privacy and ad verification
24 May 2012 | by Daniel Farey-Jones
among brands and agencies in the verification space, so integrating our technologies to help us scale ...
Think BR: Making the most of Euro 2012 sponsorship
23 May 2012 | by Jamie Robertson
these high profile events, brands have to achieve two critical things : Brands have to assume a ... . The role that beer brands often take is that of facilitator for the fans. This is something ... know from our research that brands which put significant spend behind their association reap greater ...
Think BR: BrandZ shows why technology matters
23 May 2012 | by Nick Cooper
is now vital to brand success, explains Nick Cooper, managing director, Millward Brown Optimor, Europe....that generally works well but there are exceptions. The lesson of this year s BrandZ Top 100 Global Brands ... of technology has become crucial to all brands whatever the product or service they offer to the consumer ... to smart and successful brands whatever sectors they operate in. Be it cars, luxury, retail or FMCG ...
Think BR: Understanding big data
23 May 2012 | by Matt Barnett
picture. So what about the brands? Brands have always been the poor relation when it comes ... and what they think of the brand in terms of kudos or price, but they just don t get all the insights that the retailers have. Increasingly retailers are stepping on the brands toes as they use this data to work ...
Consumer technology communications calls out for simplification
22 May 2012 | by David Vindel
Consumer technology brands need to focus on the simplification of technology and how it can...to love and build brand loyalty for their particular brand - the ultimate task every PR agency ... a page from consumer packaged goods companies . Consumer brands have been integrated into the human conversation far longer than technology brands - Ivory soap was first sold over a hundred years ago ...
Think BR: Advertising for the second-screen
22 May 2012 | by Andrew Fisher
adverts at this year s Super Bowl, when we partnered with a third of the brands that advertised during ... exclusive content and receive special offers. This dramatically increased brand engagement ... on to interact with the commercial, interacting and developing an affinity with the brands. As the digital ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
