25 May 2012
| by Matthew Chapman
and is also being adopted by brands for initiative including virtual window shopping.
Tesco is running ...
25 May 2012
| by Alan Mitchell
The role of the brand manager has changed beyond recognition; today's practitioners are more akin...times), he lays out the case for 'Brand Man' (see box, below). His memo features a prescient phrase.
Brand Man should take 'a very heavy share of individual brand responsibility', he wrote. Soon, brand ...
, as they restructured around their brands and 'brand management'. The brand manager was on his (and her) way to becoming ...
23 May 2012
| by Kim Benjamin
introduced and a judging panel of key industry figures drawn from the marketing, design and branding sectors....prominent brands and design agencies that are committed to championing and recognising achievements ...
' expectations and demands. Brands and their design agencies are meeting these challenges and the Awards serve ...
22 May 2012
| by John Owens
that the brand work around the club would be kept separate, and handled by the in-house team, added: We re ...
17 May 2012
MAYBE - CELIA PRONTO, MARKETING AND ECOMMERCE DIRECTOR, FORD RETAIL GROUP
British brands ...
, most investors will not fundamentally want to change a brand's essence or positioning, but will look ...
to be reviewed to ensure cultural fit, especially where a brand has had a presence only in the UK.
Any change ...
16 May 2012
| by Noelle McElhatton
at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify.
What makes someone ...
ecosystem. As ever, we evaluated a marketer's personal brand as much as their employer's. We've also placed ...
of the world's biggest brand-owners. Marc Mathieu, senior VP of marketing at Unilever, has inspired not only ...
16 May 2012
| by Will Harris
of the Conservative Party and launch marketing director of the O2 brand. He writes the weekly 'Guru' column ...
14 May 2012
| by Nicola Clark
wristband for our interview at the Farringdon HQ of the brand's digital agency, AKQA.
The band, which ...
of movement is unavoidable, even for a marketer from Nike, the brand which famously never stands still ...
has been evaporated.' The question Velocity poses, as does Marketing , is where do brands go from ...
09 May 2012
| by Gemma Charles
" situation. "If brands sign athletes and provide them with income it will be looked on badly ...
01 May 2012
| by Kim Benjamin
) Blue Rubicon
New brand
Be clear on cancer (COI-Department of Health) M C Saatchi
i ...
Rowntree s Randoms (Nestle) JWT
Brand extension
Cadbury Creme Egg Kraft Foods
Foster ...
) Coley Porter Bell
Kenco Millicano (Kraft Foods) JWT
Brand revitalisation
British ...
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