Airwick 'fresh air' by Euro RSCG London
29 Jun 2011
Euro RSCG London has created a 20 second TV ad for Air Wick to launch the brand's new aerosols.
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Ecover 'feel good cleaning' by Brave
06 Jan 2012
Brave has developed a new campaign for the ecological cleaning brand Ecover....The campaign includes Ecover s first major brand advertising on British TV, as well as outdoor, press, digital and social media activity. ...
Unilever 'Mad Men' by Mindshare Entertainment
13 Aug 2010
The vignettes, created by Mindshare Entertainment, show how a fictional 1960s ad agency, SmithWinterMitchell, develops campaigns for the six Unilever brands. ...
Weedol Rootkill Plus 'B movie' by DLKW
01 Apr 2010
The product promises to kill both the plant and the root and uses a 'B movie' horror theme to show this and increase consumer awareness of the brand. ...
Cushelle 'brand new name' by Fallon London
09 Mar 2010
Charmin has been re-named Cushelle and is launching its first TV ad in 2-years. The brand will be represented by a Koala on packaging, replacing the Charmin bear character. The Cushelle brand is aiming to promote its image as a family-friendly product through the campaign. ...
Dyson 'statistics' by Leagas Delaney
24 Sep 2009
Vacuum cleaner brand, Dyson, is set to launch a new print campaign across Europe, created by Leagas
Surf 'twilight sensations' by BBH
09 Sep 2009
BBH has created a new spot for Surf to promote the brand's new Twilight Sensations fragrance range.
Andrex 'shea butter' by JWT London
15 Jun 2009
The 20-second ad, which promotes the brand s new shea butter variant, parodies an ostentatious perfume ad, by featuring shots of luxurious items accompanied by a deep and sultry voiceover. Set in an upmarket city apartment, the ad pans a living room, showing images of lavish items such as gold jewellery ...
Durex lube online ad gives complaints the slip
23 May 2012 | by Sarah Shearman
An online video ad for Durex, the Reckitt Benckiser-owned condom brand, has been cleared...by children. In its defence, Reckitt Benckiser said the product and brand were of a sexual nature ...
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
He doesn't like the words 'digital' or 'advertising'. So what does propel successful brands...brands and connections with consumers. These are long-term investments, and any time we have been guilty ... . They are looking for brands that not only give them the product benefits, but also make positive contributions to society. You don't have friends for a quarter, you make friends for life. That's why we call it 'Brands ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
